A Generation Z Twist to Library Promotions: The Viral “Rizz” Video
In the ever-evolving world of library services, one library system in Manassas, Virginia, decided to shake things up by embracing the language and culture of Generation Z. The Prince William Public Libraries team created a viral video featuring Gregg Grunow, the branch manager at Prince William County’s Bull Run Library, delivering lines filled with Gen Z slang to promote library services.
The Birth of a Viral Trend
The idea for the video originated from the Bull Run and Gainesville Libraries, with the help of the Teen Advisory Group. Rachel Johnson, communications and marketing director for Prince William Public Libraries, explained that the team was inspired by a similar video from the Northumberland Zoo in the UK. “Our staff members enjoyed seeing other libraries that started releasing their own spin on it,” Johnson said.
Who is Generation Z?
Generation Z, also known as iGeneration or Zoomers, consists of individuals born between 1997 and approximately 2010. This demographic is known for their comfort with technology and digital communication, which is reflected in the phrases used in the video.
The Star of the Show: Gregg Grunow
Grunow, the charismatic branch manager, was the perfect choice to bring the script to life. “After the librarians and teen volunteer coordinated on the script, we had the perfect person with main character energy in mind: Bull Run Library’s Branch Manager had just the right amount of rizz to pull off this trend,” Johnson noted.
Impact on the Community
The video resonated with the Gen Z audience, drawing thousands of comments praising Grunow and the library services. “So bummed this is a ten-hour drive away from me because the vibes are indeed immaculate,” one follower said. “Let him cook. Drop part 2, king,” another commented.
Impact on the World
The success of the Prince William Public Libraries’ Gen Z slang video is a testament to the power of staying relevant and adapting to the changing times. Libraries around the world are taking notice and implementing similar strategies in their own promotional efforts. By embracing the language and culture of younger generations, libraries can attract new audiences and foster a stronger sense of community.
Conclusion
In a world where technology and social media dominate, libraries must adapt to remain relevant and appealing to younger generations. The Prince William Public Libraries’ Gen Z slang video is a prime example of this approach, showcasing the library’s commitment to staying connected with its community. By embracing the language and culture of Gen Z, libraries can attract new audiences and foster a stronger sense of engagement and excitement about the services they offer.
- Libraries are adapting to attract younger generations by embracing Gen Z slang and culture
- The Prince William Public Libraries’ video featuring Gregg Grunow went viral, drawing thousands of comments
- The success of the video has inspired libraries around the world to implement similar strategies
