Revolutionizing Digital Marketing: How Progress’ AI Capabilities Enhance Customer Experiences

Progress Unveils New AI Capabilities in Sitefinity CMS

BURLINGTON, Mass. – April 10, 2025

Progress (Nasdaq: PRGS), a leading innovator in AI-driven digital experience and infrastructure software, is thrilled to announce the latest advancements in artificial intelligence (AI) for its Progress® Sitefinity® content management system (CMS).

Revolutionizing Content Management with AI

These new AI innovations aim to streamline content creation, management, and personalization for businesses. By integrating advanced machine learning algorithms, Sitefinity CMS will now be able to:

  • Automatically suggest content based on user behavior and preferences
  • Personalize content in real-time based on user profiles
  • Identify and tag content with relevant metadata for easier management
  • Automatically optimize images and videos for faster loading times
  • Analyze user engagement and provide insights for content improvement

What Does This Mean for You?

As a user of Sitefinity CMS, you can expect a more efficient and personalized content management experience. The AI-driven capabilities will:

  • Save time and resources by automating content suggestions and optimization
  • Improve user engagement with personalized content
  • Enhance your website’s performance with faster image and video loading
  • Provide valuable insights for data-driven content decisions

The Global Impact

These advancements in AI for content management systems are not just limited to Progress and Sitefinity. The global market for AI in content management is expected to grow significantly in the coming years. According to a recent report by MarketsandMarkets, the global AI in content marketing market size is projected to grow from USD 1.5 billion in 2020 to USD 4.2 billion by 2025, at a CAGR of 21.8% during the forecast period.

The integration of AI in content management systems will transform the way businesses create, manage, and deliver content. It will enable more personalized and efficient content strategies, ultimately leading to improved user engagement and better business outcomes.

Conclusion

Progress’ latest AI innovations in Sitefinity CMS mark a significant step forward in the realm of content management. By automating content suggestions, personalizing content in real-time, and optimizing images and videos, Sitefinity CMS is set to revolutionize the way businesses manage their digital content. As a user, you can look forward to a more efficient and personalized content management experience. On a global scale, these advancements in AI for content management systems are expected to drive significant growth in the market and transform the way businesses approach content strategy.

Stay tuned for more updates and innovations from Progress and Sitefinity CMS. Together, we’re redefining the digital experience.

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