The Trade Desk: A New Executive Vice President Bolsters Business Development in North America
In an exciting move, global advertising technology leader, The Trade Desk, has announced the appointment of Will Platt-Higgins as Executive Vice President (EVP) of Business Development for North America. This strategic addition to the team is intended to strengthen The Trade Desk’s business development efforts, focusing on aligning the company’s revenue growth objectives with the ever-evolving needs of brand marketers and advertising agencies across the region.
The Man Behind the Appointment
Will Platt-Higgins brings a wealth of experience to his new role. Most recently, he served as the Managing Director of GroupM’s Media Investment Group in New York. Throughout his career, Platt-Higgins has demonstrated a proven track record in driving growth and innovation in the media industry. With a deep understanding of the media landscape and a strong network of industry connections, he is poised to make a significant impact at The Trade Desk.
Impact on Consumers
The appointment of Will Platt-Higgins as EVP of Business Development for North America at The Trade Desk is expected to result in improved advertising experiences for consumers. By focusing on the needs of brand marketers and advertising agencies, The Trade Desk can continue to develop advanced advertising technology that better targets and delivers relevant ads to consumers. This, in turn, reduces the likelihood of intrusive or irrelevant ads, making for a more enjoyable and personalized online experience.
- Advanced targeting capabilities lead to more relevant ads for consumers
- Reduced frequency of intrusive or irrelevant ads
- Improved user experience through personalized and engaging ad content
Impact on the Advertising Industry
The Trade Desk’s appointment of Will Platt-Higgins is also likely to have a profound impact on the advertising industry as a whole. With his extensive industry knowledge and experience, Platt-Higgins will be instrumental in driving innovation and growth at The Trade Desk. This, in turn, will challenge competitors to adapt and improve, ultimately benefiting advertisers and consumers alike.
- Innovation and growth within The Trade Desk
- Competitors forced to adapt and improve
- Advancements in advertising technology and targeting capabilities
Conclusion
The Trade Desk’s appointment of Will Platt-Higgins as Executive Vice President of Business Development for North America marks an exciting new chapter for the company. With his extensive industry experience and deep understanding of the evolving needs of brand marketers and advertising agencies, Platt-Higgins is poised to make a significant impact on both The Trade Desk and the advertising industry as a whole. Consumers can look forward to improved advertising experiences, while advertisers and industry competitors will be challenged to adapt and innovate in response.
As a curious human, I am always fascinated by the latest developments in the advertising technology landscape. The appointment of Will Platt-Higgins at The Trade Desk is a clear indication of the company’s commitment to staying at the forefront of innovation and growth. I am excited to see how Platt-Higgins will lead business development efforts in North America and what this means for the future of advertising technology.
In conclusion, the appointment of Will Platt-Higgins as EVP of Business Development for North America at The Trade Desk is a strategic move that is expected to benefit consumers, advertisers, and the advertising industry as a whole. With his extensive experience and deep industry knowledge, Platt-Higgins is poised to make a significant impact on The Trade Desk’s business development strategy and drive innovation and growth in the advertising technology landscape.
