IQOS and Seletti Collaborate at Milan Design Week: A New Sensory Experience
In an exciting development, Philip Morris International’s (PMI) innovative smoking alternative, IQOS, has announced a collaboration with iconic design brand Seletti at Milan Design Week. This partnership marks a significant step forward in PMI’s mission to make cigarettes obsolete and promote its ever-growing community of over 32 million users worldwide.
Curious X: Sensorium Piazza
The new project, named “Curious X: Sensorium Piazza,” is an immersive installation designed to engage all senses. It will be available at Opificio 31, within the Tortona Rocks area, during the Milan Design Week. Seletti’s signature style will be showcased through the installation, creating a unique and captivating environment.
The Impact on Consumers
For consumers, this collaboration represents an opportunity to experience IQOS in a new and innovative way. The sensory installation will allow visitors to explore the brand and its alternative smoking solution in a more interactive and engaging manner. By combining the functionality of IQOS with Seletti’s design expertise, the project aims to attract a broader audience and generate excitement around the brand.
- Immersive sensory experience
- Interactive exploration of IQOS
- Broadened audience engagement
The Impact on the World
On a larger scale, this collaboration between IQOS and Seletti signifies a shift in the way companies approach product promotion and consumer engagement. By merging design, technology, and sensory experiences, this partnership demonstrates a commitment to innovation and creating unique, memorable experiences for consumers. Moreover, it reinforces PMI’s dedication to reducing the harm caused by smoking and promoting a smoke-free future.
- Innovative marketing strategies
- Commitment to reducing harm caused by smoking
- Memorable consumer experiences
Conclusion
The collaboration between IQOS and Seletti at Milan Design Week represents an exciting opportunity for both brands to showcase their unique offerings and engage consumers in a new and innovative way. By combining design expertise, sensory experiences, and a commitment to reducing harm caused by smoking, this partnership sets a new standard for product promotion and consumer engagement. Stay tuned for more updates on this intriguing project.
