The Boston Beer Company and AEG Presents Announce Exciting Live Music Partnership: A New Era of Entertainment

Boston Beer Company and AEG Presents: A Harmonious Partnership in Live Entertainment

In an exciting turn of events, The Boston Beer Company, a leading brewer in the United States, has teamed up with AEG Presents, a global powerhouse in live entertainment, to bring its diverse range of brands to the vibrant world of music and performances. This groundbreaking partnership will see The Boston Beer Company’s flagship brands, including Sun Cruiser Iced Tea & Vodka, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Angry Orchard Hard Cider, make a splash at nearly 30 AEG Presents music venues across the country.

A Match Made in Heaven: Boston Beer Company and AEG Presents

The multi-year agreement, facilitated by AEG Presents Global Partnerships, is a testament to the shared values and goals of both entities. Boston Beer Company, with its commitment to crafting high-quality beverages, and AEG Presents, renowned for delivering unforgettable live experiences, are set to create memorable moments for fans and patrons alike.

The Boston Beer Company’s Brands Take Center Stage

Some of the iconic venues that will play host to The Boston Beer Company’s brands include Brooklyn Steel in New York, Resorts World Theatre in Las Vegas, and Roadrunner in Boston. Additionally, the partnership extends to various festivals, with Electric Forest in Rothbury, Michigan, and the New Orleans Jazz & Heritage Festival being notable mentions.

The Impact on You: More Opportunities to Savor Your Favorites

As a music lover and a fan of The Boston Beer Company’s offerings, this partnership is sure to bring a smile to your face. Imagine enjoying your favorite Truly Hard Seltzer or Angry Orchard Hard Cider while taking in the electrifying energy of a live performance. It’s a win-win situation, providing an unparalleled experience that combines the best of music and beverages.

The World’s Perspective: A New Era of Synergy in Entertainment

Beyond the individual fan experience, this partnership represents a significant shift in the way brands and live entertainment intersect. By partnering with a global leader like AEG Presents, The Boston Beer Company is positioning itself at the forefront of this new era, where the lines between music, entertainment, and consumer products continue to blur.

A Final Note: Exciting Times Ahead

With this collaboration between The Boston Beer Company and AEG Presents, it’s clear that the future of live entertainment is ripe with possibilities. Stay tuned for more updates as this exciting partnership unfolds and brings new experiences to music lovers and beverage enthusiasts alike.

  • Boston Beer Company teams up with AEG Presents
  • Flagship brands to be showcased at 30+ music venues and festivals
  • A new era of synergy in live entertainment
  • Unforgettable experiences for music lovers and beverage fans

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