Planet Labs and onX: A Game-Changer in Outdoor Recreation
San Francisco-based Planet Labs PBC, a leading provider of daily data and insights about Earth’s changes, has recently announced a multi-year partnership with onX, a pioneer in outdoor digital navigation. This collaboration is set to revolutionize the way we explore the great outdoors through onX’s suite of apps: onX Hunt, onX Offroad, onX Backcountry, and onX Fish.
The Deal: Access to Near-Daily Satellite Data
As part of the deal, onX is granted access to Planet’s near-daily satellite data. This data will be integrated into onX’s apps to enhance the user experience and provide more accurate and detailed information. In 2023, onX began this data ingestion process to build their novel Recon feature, which uses satellite imagery to help users locate and plan their outdoor adventures more effectively.
Effect on Individual Users
For outdoor enthusiasts, this partnership means a more personalized and efficient experience when using onX’s apps. Satellite data will allow users to:
- Locate and plan hunting trips more effectively by identifying potential hunting grounds, access points, and water sources.
- Navigate off-road trails with greater accuracy and confidence, even in remote areas.
- Explore backcountry areas with detailed topographical maps and real-time satellite imagery.
- Identify fishing spots based on water temperature, depth, and vegetation.
Effect on the World
Beyond the individual user experience, this partnership marks a significant step forward in the use of satellite data for outdoor recreation. It demonstrates the potential for satellite imagery to:
- Support conservation efforts by providing accurate and up-to-date information about natural resources and environmental changes.
- Enhance search and rescue operations by enabling quick and accurate location identification.
- Promote sustainable recreational practices by helping users make informed decisions about where to explore and how to minimize their impact on the environment.
Conclusion
The collaboration between Planet Labs and onX is set to redefine the way we explore the outdoors. With access to near-daily satellite data, onX’s apps will provide users with more accurate, detailed, and personalized information. This partnership not only benefits individual users but also contributes to the broader goal of promoting sustainable outdoor recreation and conservation efforts.
As technology continues to evolve, we can expect to see more innovative applications of satellite data in various industries, opening up new possibilities and opportunities for growth and improvement.
