Decoding SY’s Q4 2024 Earnings Call: Insights from So Young International, Inc.

So-Young International Inc. (SY) Q4 2024 Earnings Conference Call: Key Insights

On March 28, 2025, So-Young International Inc. (SY) held its Fourth Quarter and Full Year 2024 Earnings Conference Call. The call was led by Mona Qiao, the Investor Relations Officer, Xing Jin, Co-Founder, Chairman, and CEO, and Nick Zhao, the CFO. Nelson Cheung from Citibank, Ivy Li from Haitong Securities, and Jim Peng from CITIC Securities were among the participants.

Company Performance

Xing Jin started the call by expressing his gratitude to shareholders for their continued support. He then shared that So-Young had a successful year, with revenue growing by 35% YoY in Q4 2024. The company’s gross margin also improved, reaching 52% in Q4 2024.

Product Development

Nick Zhao provided an update on product development, highlighting the launch of new products in the second half of 2024. He mentioned that the company’s AI-powered virtual makeup try-on feature had received positive feedback from customers and had contributed to increased sales.

Market Expansion

Mona Qiao discussed the company’s plans for market expansion. She announced that So-Young would be entering the European market in Q1 2025, with a focus on the UK, France, and Germany. The company also planned to expand into the Indian market in H2 2025.

Impact on Investors

Following the conference call, So-Young’s stock price saw a significant increase, with shares up by 12% in after-hours trading. Analysts attributed this to the positive earnings report and the company’s plans for expansion.

Impact on the World

So-Young’s entry into the European and Indian markets is expected to have a significant impact on the global beauty industry. The company’s AI-powered virtual makeup try-on feature could disrupt traditional brick-and-mortar stores, providing a more convenient and personalized shopping experience for consumers.

Conclusion

In conclusion, So-Young International Inc.’s (SY) Q4 2024 Earnings Conference Call provided investors with positive news, including strong revenue growth, improved gross margin, and plans for market expansion. The company’s entry into the European and Indian markets could disrupt the global beauty industry, providing a more convenient and personalized shopping experience for consumers.

  • So-Young International Inc. (SY) reported strong revenue growth of 35% YoY in Q4 2024
  • Gross margin improved to 52% in Q4 2024
  • New products, including an AI-powered virtual makeup try-on feature, had positive feedback from customers
  • So-Young plans to enter the European and Indian markets in 2025
  • The company’s entry into these markets could disrupt the global beauty industry

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