Sprouts Announces Eight New Partnerships with Female College Athletes through PowHERed Program
PHOENIX–In a move to further empower and support women in sports, Sprouts Farmers Market, an American supermarket chain, has announced eight new partnerships with female college athletes through its PowHERed by Sprouts program. This initiative, which was launched in 2019, aims to provide opportunities for female athletes to build their personal brands and gain valuable experience in the business world.
Details of the Partnerships
The eight athletes come from various universities and sports. They include:
- Katie Sowers, Wake Forest University, Soccer
- Jada Payne, University of Missouri, Track and Field
- Aaliyah Moore, University of South Carolina, Basketball
- Madison Haley, University of Oregon, Softball
- Morgan Hurd, LSU, Gymnastics
- Jazmine Sullivan, South Carolina State University, Track and Field
- Kyla Ross, UCLA, Gymnastics
- Jordan Horston, Tennessee, Basketball
The partnerships will allow these athletes to represent Sprouts in various capacities, such as social media promotion, in-store appearances, and community engagement. In addition, they will receive compensation through Name, Image, and Likeness (NIL) deals.
Impact on Individuals
For the athletes involved, these partnerships represent a significant opportunity to build their personal brands and gain valuable experience in the business world. The NIL deals provide them with financial compensation, which can help offset the costs of participating in college sports. Moreover, the partnerships offer exposure and networking opportunities, which can be beneficial for their future careers.
Impact on the World
The partnerships between Sprouts and these female college athletes mark a positive step towards greater gender equality in sports and business. The NIL deals, which have only recently become legal due to changes in NCAA rules, provide athletes with more opportunities to monetize their personal brands and build their careers outside of sports. Moreover, the partnerships demonstrate Sprouts’ commitment to supporting women and empowering them to succeed in various fields.
Conclusion
Sprouts’ partnerships with eight female college athletes through its PowHERed by Sprouts program represent a significant step forward for gender equality in sports and business. The NIL deals provide these athletes with valuable opportunities to build their personal brands, gain experience, and earn compensation. Moreover, these partnerships demonstrate Sprouts’ commitment to supporting women and empowering them to succeed in various fields. As more companies follow suit, we can expect to see more opportunities for women in sports and beyond.
The impact of these partnerships extends beyond the individual athletes. They represent a positive step towards greater gender equality and provide a model for other companies to follow. As more opportunities become available for women in sports and business, we can expect to see more progress towards a more equitable world.
