Screenvision Media and Marcus Theatres Extend Long-Standing Partnership
Screenvision Media, a leading provider of premium video advertising and content representation services for cinema exhibitors in the US, recently announced the extension of its 16-year-old partnership with Marcus Theatres, a division of The Marcus Corporation, through a new agreement.
Enhancements to the Preshow Experience
Under the terms of the deal, Screenvision will continue to provide Marcus Theatres with its Platinum Inventory, which includes high-value, on-screen advertising positions during the pre-show and intermission periods. In addition, Screenvision will implement enhancements to the preshow experience for moviegoers at Marcus Theatres.
Impact on Moviegoers
For moviegoers, this partnership means an enhanced preshow experience with more engaging and relevant content, as Screenvision works to provide advertisements and content that resonate with audiences. While the specifics of these enhancements have not been disclosed, it is clear that Screenvision is committed to making the moviegoing experience more enjoyable and interactive for audiences.
Impact on the World
Beyond the impact on individual moviegoers, this partnership is significant for the broader cinema industry. The continued collaboration between Screenvision and Marcus Theatres underscores the importance of effective advertising and content strategies in attracting and retaining audiences in an increasingly competitive media landscape. As streaming services and other forms of entertainment continue to challenge the traditional cinema experience, partnerships like this one can help cinemas stay competitive and innovative.
Conclusion
The extension of Screenvision Media’s partnership with Marcus Theatres represents a continued commitment to delivering engaging and effective advertising and content strategies to cinema exhibitors. With enhancements to the preshow experience on the horizon, moviegoers can look forward to an even more enjoyable and interactive experience at their local Marcus Theatre. Beyond the individual impact, this partnership also underscores the importance of innovation and collaboration in the face of competition from other forms of entertainment.
- Screenvision Media and Marcus Theatres extend 16-year partnership
- Screenvision to continue providing Platinum Inventory to Marcus Theatres
- Enhancements to preshow experience for moviegoers
- Importance of effective advertising and content strategies in cinema industry
