Hertz, Avis Budget Shares Soar Amid Anticipation of Auto Tariffs: MarketWatch

President Trump’s Tariffs: A Game-Changer for Hertz Global Holdings and Avis Budget Group

The automobile industry was sent into a frenzy on June 1, 2020, when President Donald Trump announced that he would be imposing new tariffs on imported vehicles and auto parts. This decision came as a surprise to many, and the stocks of automakers, including Hertz Global Holdings and Avis Budget Group, surged in response.

Impact on Hertz Global Holdings and Avis Budget Group

Hertz Global Holdings Inc. and Avis Budget Group, two of the world’s leading car rental companies, saw their shares soar after the tariff announcement. Hertz’s stock price jumped by more than 20% in a single day, while Avis Budget Group’s shares gained over 13%. The reason for this unexpected surge lies in the potential cost savings that these companies could enjoy as a result of the tariffs.

Both Hertz and Avis have significant operations in Europe, where they import a large number of vehicles. The new tariffs would make it more expensive for their European competitors to export cars to the United States, potentially giving Hertz and Avis a competitive advantage. Additionally, the tariffs could lead to increased demand for rental cars as Americans opt to travel domestically rather than internationally due to higher car prices.

Impact on Consumers

The tariffs could have a significant impact on consumers as well. According to a report by the Center for Automotive Research, the average price of a new vehicle in the United States could increase by up to $1,800 as a result of the tariffs. This would make cars more expensive for both individuals and businesses, potentially leading to a decrease in demand.

Furthermore, the tariffs could result in higher rental car prices as well. Hertz and Avis would likely pass on some of their increased costs to consumers in the form of higher rental rates. This could make car rentals less affordable for some people, potentially leading to a decrease in demand.

Impact on the World

The tariffs could have far-reaching consequences beyond the United States. European automakers, who export a significant number of vehicles to the United States, could be hit particularly hard. According to the European Automobile Manufacturers Association, the tariffs could result in the loss of over 70,000 jobs in Europe alone.

Additionally, the tariffs could lead to a trade war between the United States and Europe. Europe has already threatened to retaliate with tariffs of its own on American goods. This could lead to a vicious cycle of escalating tariffs and trade restrictions, potentially harming global economic growth.

Conclusion

President Trump’s announcement of new tariffs on imported vehicles and auto parts sent shockwaves through the automobile industry, with Hertz Global Holdings and Avis Budget Group seeing their shares surge in response. While the tariffs could provide short-term benefits to these companies, they could also have significant negative consequences for consumers and the global economy as a whole.

  • Hertz and Avis could enjoy cost savings and increased demand due to the tariffs.
  • Consumers could face higher vehicle and rental car prices.
  • European automakers could lose jobs and face decreased exports to the United States.
  • A trade war between the United States and Europe could harm global economic growth.

As the situation develops, it will be important for both consumers and businesses to stay informed about the potential impact of the tariffs. Only time will tell how this situation unfolds, but one thing is certain: the automobile industry will never be the same again.

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