MINISO Group Holding Limited’s Q4 2024 Earnings Call: Key Insights
On March 21, 2025, MINISO Group Holding Limited (NYSE: MNSO) held its Full Year 2024 Earnings Call. The call was attended by Raine Hu, Investor Relations, Guofu Ye, Founder, Chairman, and CEO, and Eason Zhang, Chief Financial Officer and Vice President. The conference call was moderated by an operator, and participants included Michelle Cheng from Goldman Sachs, Xiaopo Wei from Citigroup, Anne Ling from Jefferies, Samuel Wang from UBS, and Lucy Yu from BofA Securities.
Financial Highlights
During the call, MINISO’s management team provided an update on the company’s financial performance for the fiscal year ended December 31, 2024. The company reported a total revenue of RMB 12.3 billion ($1.8 billion), representing a 14.5% year-over-year increase. Net income attributable to MINISO’s shareholders was RMB 1.2 billion ($178.2 million), representing a 12.4% increase from the previous year.
Operational Developments
MINISO also shared updates on its operational developments. The company opened a total of 1,500 new stores in 2024, bringing its total store count to over 6,000. The company’s international expansion continued, with the opening of 500 stores outside of China. MINISO’s online sales also saw significant growth, with a year-over-year increase of 30%.
Strategic Initiatives
MINISO’s management team discussed several strategic initiatives the company is pursuing to drive growth. These include expanding its product offerings beyond its core consumer electronics and household goods categories, entering new markets, and enhancing its omnichannel capabilities.
Impact on Individual Investors
MINISO’s strong financial performance and strategic initiatives are likely to be positive for individual investors. The company’s revenue and net income growth demonstrate its ability to generate strong financial returns for shareholders. Additionally, MINISO’s expansion into new markets and product categories could provide opportunities for further growth.
Impact on the World
MINISO’s growth and success are also likely to have a broader impact on the world. The company’s low-price business model and focus on innovation have disrupted traditional retail industries, particularly in China. MINISO’s expansion into new markets could help bring affordable, high-quality products to consumers in those regions. Additionally, MINISO’s focus on sustainability and social responsibility could set a new standard for corporate social responsibility in the retail industry.
Conclusion
MINISO’s Q4 2024 Earnings Call provided investors with valuable insights into the company’s financial performance and strategic initiatives. MINISO’s strong revenue and net income growth, expansion into new markets and product categories, and focus on sustainability and social responsibility are all positive signs for the company and the retail industry as a whole. As MINISO continues to grow and innovate, it is likely to have a significant impact on both individual investors and the world at large.
- MINISO reported total revenue of RMB 12.3 billion ($1.8 billion) in FY2024, a 14.5% year-over-year increase.
- Net income attributable to MINISO’s shareholders was RMB 1.2 billion ($178.2 million), a 12.4% increase from the previous year.
- The company opened 1,500 new stores in 2024, bringing its total store count to over 6,000.
- MINISO’s online sales saw a year-over-year increase of 30%.
- The company is expanding its product offerings, entering new markets, and enhancing its omnichannel capabilities.
- MINISO’s financial performance and strategic initiatives are positive for individual investors.
- MINISO’s growth and success could have a broader impact on the world, particularly in the retail industry.
