Stagwell’s 22% Increase in News Ad Spend: A Game-Changer for CEOs and Board Directors
London, March 20, 2025 – Stagwell, a leading global marketing firm (NASDAQ: STGW), has made an exciting announcement at its second annual Future of News UK summit. The company intends to boost its ad spend in news media by an impressive 22% year-over-year.
Why the News Matters to EMEA CEOs and Board Directors
The announcement comes alongside the release of new research revealing that an astounding 89% of EMEA CEOs and Board Directors closely follow the news, reading an average of five articles per day. This figure underscores the significance of news as a powerful medium for reaching key stakeholders.
The Impact on Businesses
For businesses, Stagwell’s increased investment in news media signifies a shift towards more targeted and effective advertising strategies. By focusing on news platforms, companies can tap into the vast audience of informed decision-makers, ensuring their messages reach the right people at the right time.
The Impact on the World
On a broader scale, Stagwell’s commitment to news media advertising could spark a trend amongst other corporations, leading to a surge in demand for quality journalism and increased revenue for news organizations. This, in turn, could help to ensure the sustainability of the news industry, which has been grappling with declining revenues and shifting business models in the digital age.
Additional Insights
According to a recent report by PwC, digital advertising spending in Europe is expected to reach €73.8 billion by 2025, with news media accounting for a significant portion of this figure. Stagwell’s investment is likely to contribute to this growth, as more businesses recognize the value of news media in reaching their target audiences.
- Stagwell aims to increase news ad spend by 22% year-over-year.
- 89% of EMEA CEOs and Board Directors follow the news closely.
- News media offers a targeted and effective advertising platform for businesses.
- Stagwell’s investment could lead to increased revenue for news organizations and sustainability of the industry.
- European digital advertising spending on news media is expected to reach €73.8 billion by 2025.
Conclusion
Stagwell’s decision to significantly increase its ad spend in news media is a testament to the enduring importance of quality journalism in today’s business landscape. As more CEOs and Board Directors recognize the value of news media in reaching key stakeholders, we can expect to see a surge in demand for targeted and effective advertising strategies. This trend could not only benefit businesses but also help ensure the sustainability of the news industry, ensuring that informed decision-makers continue to have access to accurate and timely information.
In an era of information overload, the ability to cut through the noise and reach the right audience is more crucial than ever. Stagwell’s investment in news media advertising is a smart move that is likely to pay off handsomely for businesses and the news industry alike.
As we look to the future, it’s clear that the role of news media in shaping public opinion, driving innovation, and informing decision-making will only continue to grow in importance. Stagwell’s commitment to news media advertising is a welcome development that could help to ensure that this vital institution remains a thriving and vibrant part of our global society.
