Qudian Inc. Releases Fourth Quarter and Full Year 2024 Unaudited Financial Results: A Detailed Analysis of Their Profit and Revenue

Qudian Inc. Reports Fourth Quarter and Full Year 2024 Financial Results

On March 20, 2025, Qudian Inc., a leading consumer-oriented technology company based in China (NYSE: QD), released its unaudited financial results for the quarter and full year ended December 31, 2024. Below is a detailed analysis of the company’s financial highlights:

Fourth Quarter 2024 Financial Highlights

Total revenues for the fourth quarter of 2024 were RMB52.2 million (US$7.2 million), marking a decrease of approximately 18.2% compared to the same period in the previous year. This decrease can be attributed to several factors, including a decline in revenue from online lending services and a decrease in revenue from other value-added services.

Net loss attributable to Qudian’s shareholders for the fourth quarter of 2024 was RMB66.4 million (US$9.1 million), representing a significant improvement compared to the net loss of RMB117.1 million for the same period in 2023. The improvement in net loss can be attributed to a decrease in operating expenses, particularly in selling and marketing expenses.

Non-GAAP net loss attributable to Qudian’s shareholders for the fourth quarter of 2024 was RMB64.2 million (US$8.8 million), which also showed a considerable improvement compared to the non-GAAP net loss of RMB116.6 million for the same period in 2023.

Impact on Individuals

The financial results of Qudian may not have a significant direct impact on individuals, as this is primarily a company report and not an announcement that would directly affect personal finances. However, as a consumer-oriented technology company, Qudian’s financial performance may indirectly impact individuals in several ways.

  • Decreased availability of credit: A decrease in revenue from online lending services could potentially lead to a decrease in the availability of credit for individuals seeking loans, which could impact their ability to make large purchases or cover unexpected expenses.
  • Changes in lending rates: If Qudian experiences a continued decline in revenue and financial performance, it may be forced to increase lending rates to maintain profitability, which could make loans more expensive for individuals.
  • Impact on investors: Individuals who hold Qudian stock may see a decrease in the value of their investments due to the company’s financial performance.

Impact on the World

The financial results of Qudian may have a more significant indirect impact on the world at large, particularly in the financial services sector and the Chinese economy.

  • Impact on the fintech industry: Qudian’s financial performance may impact investor confidence in the fintech sector, particularly in China, where there have been concerns about the profitability and sustainability of some fintech businesses.
  • Impact on the Chinese economy: As a significant player in the Chinese consumer finance market, Qudian’s financial performance may impact the broader Chinese economy, particularly in the areas of consumer spending and economic growth.
  • Regulatory implications: Qudian’s financial performance may attract regulatory scrutiny, particularly in the areas of consumer protection and data privacy, which could impact the entire fintech industry in China.

Conclusion

Qudian’s fourth quarter and full year 2024 financial results show a significant improvement in the company’s net loss, driven by a decrease in operating expenses. However, the decline in revenue from online lending services and other value-added services may have indirect impacts on individuals and the world at large. These impacts include a potential decrease in the availability of credit, increased lending rates, and regulatory scrutiny. As the fintech industry continues to evolve, it will be important for companies like Qudian to maintain profitability while also prioritizing consumer protection and sustainability.

Investors and stakeholders will be closely watching Qudian’s financial performance in the coming quarters to see if this trend continues, and how the company plans to address the challenges facing the fintech industry in China and beyond.

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