Bronstein, Gewirtz & Grossman, LLC Files Class Action Lawsuit Against e.l.f. Beauty, Inc.
New York, NY – March 20, 2025
Bronstein, Gewirtz & Grossman, LLC, a leading national law firm, announces that a class action lawsuit has been filed against e.l.f. Beauty, Inc. (“Elf” or “the Company”) (NYSE:ELF) and certain of its officers. The lawsuit, filed in the United States District Court for the Southern District of New York, alleges that Elf and its executives violated the Securities Exchange Act of 1934.
Allegations of Misrepresentation and Securities Fraud
The complaint alleges that Elf and its officers made false and misleading statements and failed to disclose material information to investors regarding the Company’s business, operations, and financial condition. Specifically, the lawsuit alleges that Elf misrepresented the Company’s financial performance and growth prospects, particularly with respect to its e.l.f. Cosmetics brand.
Background of Elf Beauty, Inc.
Elf Beauty, Inc. is a beauty company that operates through its subsidiary, e.l.f. Cosmetics, Inc. The Company offers a range of cosmetic and skincare products under the e.l.f. brand, which is sold primarily through mass retailers, specialty retailers, and online. Elf’s products are marketed as being affordable and cruelty-free.
Impact on Investors
Individual Investors:
- If you are an individual investor in Elf and purchased or otherwise acquired Elf securities between March 1, 2023, and February 28, 2025, inclusive, you may be entitled to compensation.
- You may potentially recover your losses through a class action lawsuit.
- To be included in the class, you must file a motion with the Court no later than the deadline set forth in the notice.
Institutional Investors:
- Institutional investors, including pension funds, mutual funds, endowments, and other investment entities, may also be affected.
- They may be able to recover damages by joining the class action or pursuing separate litigation.
Impact on the World
Consumers:
- The lawsuit may not directly impact consumers, but the allegations of financial misrepresentation could affect consumer confidence in Elf’s products.
- If Elf is found to have engaged in fraudulent activities, it could lead to increased scrutiny of other beauty companies and their business practices.
Industry:
- The lawsuit could set a precedent for future securities fraud cases in the beauty industry.
- It could also impact investor sentiment towards other cosmetics companies, potentially leading to increased volatility in their stock prices.
Conclusion
The filing of this class action lawsuit against e.l.f. Beauty, Inc. and certain of its officers is a significant development for investors. If you purchased Elf securities between March 1, 2023, and February 28, 2025, and believe you may be affected, you should consult with an experienced securities fraud attorney. The outcome of this lawsuit could result in compensation for affected investors and potentially lead to increased scrutiny of other companies in the beauty industry.
Bronstein, Gewirtz & Grossman, LLC continues to investigate potential claims against Elf and encourages investors to provide any information they may have. For more information about this class action or to discuss your potential claim, please contact the firm’s securities fraud practice.
