Springbig’s Acquisition of VICE CRM: A Game-Changer in SaaS-Based Marketing Solutions
BOCA RATON, Fla., March 17, 2025 – Springbig Holdings, Inc., a pioneering provider of SaaS-based marketing solutions, consumer mobile app experiences, and omnichannel loyalty programs, has recently announced the acquisition of VICE CRM. This AI-enabled performance marketing platform is designed to optimize return on investment (ROI) for consumer marketing campaigns in highly regulated industries.
About VICE CRM
VICE CRM, an innovative marketing technology, leverages artificial intelligence (AI) and machine learning algorithms to analyze consumer behavior and market trends. By utilizing this data, VICE CRM provides actionable insights to marketers, enabling them to create targeted campaigns that resonate with their audience. The platform caters specifically to industries that face stringent regulations, such as financial services, healthcare, and pharmaceuticals.
The Impact on Consumers
The integration of VICE CRM into Springbig’s offerings will result in more personalized marketing experiences for consumers. With the advanced AI capabilities, marketing campaigns will be tailored to individual preferences, increasing the likelihood of engagement and conversion. Moreover, the platform’s focus on regulated industries ensures that consumers receive relevant, accurate, and timely information, enhancing their overall experience.
The Impact on the Marketing Industry
The acquisition of VICE CRM represents a significant step forward for Springbig in the marketing technology landscape. By incorporating AI-driven performance marketing capabilities, Springbig strengthens its position as a leading provider of SaaS-based marketing solutions. This acquisition will enable marketing teams to make data-driven decisions, optimize their campaigns, and ultimately, improve their ROI.
The Future of Marketing
The integration of VICE CRM into Springbig’s offerings is a testament to the growing importance of AI and machine learning in marketing. As consumer expectations continue to evolve, and regulatory requirements become increasingly complex, marketing technology must adapt to meet these challenges. By combining advanced AI capabilities with SaaS-based marketing solutions, companies like Springbig are poised to lead the way in creating personalized, effective, and compliant marketing campaigns.
Conclusion
Springbig’s acquisition of VICE CRM marks an exciting new chapter in the evolution of marketing technology. With the integration of AI-driven performance marketing capabilities, Springbig is well-positioned to help marketing teams create personalized, effective, and compliant campaigns. This acquisition not only benefits consumers by providing them with more relevant and engaging marketing experiences but also empowers marketing teams to make data-driven decisions and optimize their ROI in highly regulated industries.
- Springbig acquires VICE CRM, an AI-enabled performance marketing platform for regulated industries.
- VICE CRM uses AI and machine learning algorithms to provide actionable insights for targeted marketing campaigns.
- The acquisition strengthens Springbig’s position as a leading provider of SaaS-based marketing solutions.
- Consumers will experience more personalized marketing experiences, while marketing teams will benefit from data-driven decision-making and improved ROI.
- The integration of VICE CRM into Springbig’s offerings is a testament to the growing importance of AI and machine learning in marketing.
