Nantes, France – March 11, 2025: Maisons du Monde Releases Annual Results 2024
Maisons du Monde, a leading European home decor retailer, announced its annual results for the year 2024. The company reported a free cash flow (FCF) of €15 million, driven by stringent control of working capital requirements (WCR) and €45 million in cost savings, despite a 10.2% decline in like-for-like (Lfl) sales.
Financial Highlights
- €1.002 billion net sales
- €15 million FCF
- €45 million in cost savings
- €10.2% decline in Lfl sales
Maisons du Monde operated a network of 338 stores, 14 of which were managed by affiliates. Sixty-three stores underwent revamping, including new concepts in shopping centers, with a capex/sales ratio below 2.5%.
Transformational Initiatives
In October 2024, Maisons du Monde launched a loyalty program in France and rebalanced its media mix with a focus on the brand. The customer experience in France improved, as evidenced by a 4-point increase in net promoter score (NPS).
Perspectives 2025-2026
Looking ahead, Maisons du Monde is targeting a return to growth. The company plans to open new stores, primarily through affiliate and franchise partners. Category extensions, such as bathroom, outdoor lighting, and pet accessories, will be introduced. The online customer experience will be revamped, and 100 stores will be renovated by the end of 2025.
- Return to growth
- Opening of new stores
- Category extensions
- Revamping of online customer experience
- 100 store renovations
Cost savings have been increased to more than €100 million over three years, compared to the previously communicated €85 million. This includes roughly €60 million during 2025-2026, with further working capital improvement by one month and operational model simplification through a reduction of SKUs by around 10% and 50% supplier base reduction (vs 2022) to be achieved by 2025 year-end.
Impact on Consumers
Maisons du Monde’s transformation under the Inspire Everyday plan is expected to bring several benefits for consumers. The company’s focus on improving the customer experience and launching a loyalty program will provide more personalized services and rewards. The expansion of product offerings, particularly in the bathroom, outdoor lighting, and pet accessories categories, will cater to a wider range of consumer needs.
Impact on the World
Globally, Maisons du Monde’s initiatives contribute to the growth of the home decor market. The company’s expansion through affiliate and franchise partnerships will create job opportunities in various regions. The focus on sustainability, as evidenced by the working capital improvement and operational model simplification, aligns with the growing trend towards reducing waste and streamlining supply chains.
Conclusion
Maisons du Monde’s 2024 annual results demonstrate the progress made under the Inspire Everyday plan. The company’s commitment to cost savings, working capital improvement, and store renovations, along with the launch of a loyalty program and expansion of product offerings, position Maisons du Monde for a return to growth. These initiatives will benefit consumers through improved customer experiences and a wider range of offerings, while also contributing positively to the global home decor market and the reduction of waste in the retail sector.
François-Melchior de Polignac, CEO of Maisons du Monde, expressed his satisfaction with the progress made and looked forward to the future: “We are making steady progress with our transformation under the Inspire Everyday plan.”
