Athene Breaks Annuity Sales Record for the Second Consecutive Year: Leading the Industry Rankings

Athene Tops LIMRA’s 2025 U.S. Retail Annuity Survey with Record-Breaking $36 Billion in Sales

West Des Moines, Iowa – March 11, 2025 – Athene, a renowned retirement services company and a subsidiary of Apollo Global Management, Inc. (AGM), has once again claimed the top spot in LIMRA’s annual U.S. Retail Annuity Survey. With a staggering $36 billion in annuity sales, Athene has marked its second consecutive year as the leading annuity seller in the United States.

Athene’s Dominance in the Annuity Market

Athene’s impressive sales figures represent a significant increase from the previous year’s $33 billion, demonstrating the company’s unwavering commitment to its clients and the retirement industry. This achievement is a testament to Athene’s professional, educated, and profit-focused approach to retirement planning and investment management.

Impact on Individual Retirees

For individual retirees, Athene’s continued success means access to a wider range of retirement solutions and competitive pricing. With the company’s financial strength and market leadership, retirees can trust that their retirement savings are in capable hands. Additionally, Athene’s offerings cater to various retirement income needs, allowing retirees to choose the annuity product that best fits their unique financial situation.

  • Greater access to a diverse range of retirement solutions
  • Competitive pricing and financial stability
  • Flexible annuity options to suit individual retirement needs

Global Implications and Industry Trends

Athene’s consistent growth in the U.S. annuity market has broader implications for the industry. As the largest annuity seller, Athene sets the stage for increased competition and innovation among competitors. This trend is expected to benefit consumers, as companies race to offer the most competitive prices and features to attract clients.

Effect on the Retirement Industry

The retirement industry as a whole is experiencing a period of significant change, driven by shifting demographics, evolving consumer expectations, and technological advancements. Athene’s continued dominance in the annuity market underscores the importance of staying attuned to these trends and adapting to meet the evolving needs of retirees. Some potential impacts of Athene’s success on the industry include:

  • Increased competition among retirement providers
  • Heightened focus on innovation and technology
  • Expanded offerings and customization for retirees

Conclusion

Athene’s position as the top U.S. annuity seller for the second consecutive year is a clear indication of the company’s commitment to its clients and the retirement industry. With a record-breaking $36 billion in sales, Athene sets the bar high for competitors and paves the way for a more innovative and competitive retirement landscape. Retirees can take comfort in the fact that they have access to a diverse range of retirement solutions, competitive pricing, and financial stability from a market leader. Moving forward, the retirement industry can expect increased competition, a focus on technology, and expanded offerings to cater to individual retirement needs.

As we continue to navigate the evolving retirement landscape, it is essential to stay informed and adapt to the changing needs of retirees. Athene’s success serves as a reminder that professional, educated, and profit-focused approaches to retirement planning and investment management will remain at the forefront of the industry. By staying attuned to these trends and working with trusted retirement providers like Athene, retirees can secure their financial futures and enjoy a comfortable and fulfilling retirement.

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