Informa TechTarget: A Leader and Customer Favorite in The Forrester Wave™ for B2B Intent Data Providers, Q1 2025
Newton, MA – In a recent publication, Forrester Research recognized Informa TechTarget as a leader and customer favorite in the Intent Data Providers for B2B market. This prestigious recognition is a testament to Informa TechTarget’s commitment to helping businesses make data-driven decisions.
Forrester’s Evaluation
Forrester’s evaluation is based on numerous criteria, including data sources, data quality, data processing, data delivery, data security, and market presence. Informa TechTarget’s strong performance in these areas earned them a top spot in the report.
What Does This Mean for Businesses?
For businesses, this means they can rely on Informa TechTarget for high-quality intent data to fuel their marketing and sales efforts. Intent data refers to data about a prospect’s behavior and interests, which can help businesses identify potential customers and tailor their outreach accordingly.
The Impact on Marketing and Sales
With intent data from Informa TechTarget, marketing teams can create targeted campaigns that resonate with their audience. Sales teams, on the other hand, can use this data to identify and prioritize leads, resulting in more effective outreach and increased conversions.
The Impact on the World
The recognition of Informa TechTarget as a leader in intent data providers signifies a growing trend towards data-driven marketing and sales. As more businesses recognize the value of intent data, we can expect to see an increase in the use of this technology to improve marketing and sales efforts.
The Future of Intent Data
Intent data is just one piece of the puzzle when it comes to understanding consumer behavior and preferences. In the future, we can expect to see advancements in data processing and analysis that will help businesses gain even more insights from their data. This will lead to more effective marketing and sales strategies and better customer experiences.
- Informa TechTarget named a leader and customer favorite in Forrester’s Intent Data Providers for B2B report
- Recognition based on data sources, data quality, data processing, data delivery, data security, and market presence
- High-quality intent data helps businesses identify potential customers and tailor outreach
- Growing trend towards data-driven marketing and sales
- Advancements in data processing and analysis will lead to more effective marketing and sales strategies
Conclusion
Informa TechTarget’s recognition as a leader and customer favorite in the Intent Data Providers for B2B market is a significant achievement. This recognition reinforces the value of data-driven marketing and sales strategies and the importance of high-quality intent data. As businesses continue to explore new ways to understand consumer behavior and preferences, we can expect to see even more innovation in this space.
For businesses looking to improve their marketing and sales efforts, Informa TechTarget’s intent data is a valuable resource. With a strong focus on data quality and processing, businesses can trust that they are getting accurate and actionable insights to help them connect with their audience and drive conversions.
The future of intent data is bright, and we can expect to see continued advancements in data processing and analysis that will help businesses gain even more insights from their data. As these advancements unfold, we will see more effective marketing and sales strategies and better customer experiences.
