Sinclair Oil’s New Partnership with Utah Hockey Club: A Winning Combination
Salt Lake City, UT – Sinclair Oil, a prominent brand under HF Sinclair Corporation (NYSE: DINO), is thrilled to announce its latest sports sponsorship. This three-year agreement, commencing in 2025 and extending through 2027, establishes Sinclair as an official partner of Utah Hockey Club, which calls the Delta Center its home ice.
Benefits for Utah Hockey Club Fans
As part of this partnership, Sinclair is designating a special “lucky row” at select home games for fans. Those fortunate enough to be seated in this row will receive DINO® merchandise, adding to their game-day experience. Additionally, fans can enjoy a discount on fuel when they use the DINOPAY® app. Each fan seated in the lucky row will receive up to $25 off their fuel purchase, ensuring they can make it to and from the game with ease and savings.
Impact on the Local Community
This partnership is a testament to Sinclair’s commitment to the local community. By supporting Utah Hockey Club, Sinclair is not only investing in the growth of hockey in the region but also contributing to the vibrant sports culture that Salt Lake City is known for. Moreover, the discounts offered to fans through the DINOPAY® app are likely to attract more fans to the Delta Center, potentially driving revenue for the hockey club and the surrounding businesses.
Global Implications
While the partnership is primarily local, its impact extends beyond the borders of Utah. Sinclair’s collaboration with Utah Hockey Club could serve as a model for other sports sponsorships, highlighting the brand’s dedication to community engagement and fan appreciation. Moreover, the use of technology, such as the DINOPAY® app, to deliver fuel discounts to fans is a trend that other companies in the industry might emulate, enhancing the overall customer experience.
Furthermore, this partnership demonstrates Sinclair’s forward-thinking approach to marketing and branding. By associating itself with a popular local sports team, Sinclair is boosting its visibility and reaching a wider audience, potentially attracting new customers and strengthening its presence in the market.
Conclusion
Sinclair Oil’s partnership with Utah Hockey Club is a win-win situation for all parties involved. The hockey club gains a valuable sponsor, fans enjoy exclusive perks, and the local community benefits from increased revenue and engagement. With this partnership, Sinclair continues to demonstrate its commitment to the communities it serves and its innovative approach to marketing and customer engagement.
- Sinclair Oil announces a three-year partnership with Utah Hockey Club, starting in 2025.
- Designated “lucky row” at select home games for fans, receiving DINO® merchandise and fuel discounts.
- Community engagement and fan appreciation are at the heart of this partnership.
- The partnership could set a trend for other companies in the industry.
- Sinclair’s investment in the local sports community enhances its brand visibility and reach.
