Sinclair Welcomes New Vice President and General Manager to Fresno
FRESNO, Calif. – Sinclair Broadcast Group, Inc. is pleased to announce the appointment of Tanya Winscott as Vice President and General Manager of KMPH/FOX and KFRE/CW in Fresno, California. This strategic move comes as part of Sinclair’s continued commitment to delivering high-quality local content and innovative advertising solutions.
Experienced Leader Takes the Helm
With over 20 years of experience in media sales and leadership, Tanya Winscott is no stranger to the industry. Her extensive background includes various sales and management roles at major broadcasting companies such as CBS and NBC. Her deep understanding of the media landscape, coupled with her proven track record of success, makes her an ideal candidate to lead KMPH and KFRE.
Innovation and Growth
Rob Weisbord, Sinclair’s Chief Operating Officer and President of Local Media, expressed his confidence in Winscott’s ability to drive innovation and growth in Fresno. “Tanya’s deep experience in sales and leadership, along with her strong understanding of the evolving media landscape, make her the perfect fit to lead KMPH and KFRE,” Weisbord said. “We are confident that under her leadership, these stations will continue to thrive and provide the best possible service to our viewers and advertisers.”
Impact on Viewers
For viewers in the Fresno area, this appointment means continued dedication to delivering local news, sports, and entertainment. With Tanya Winscott at the helm, KMPH and KFRE are poised to adapt to the changing media landscape and provide new and innovative ways for viewers to engage with their favorite content.
Impact on Advertisers
Advertisers can also look forward to new opportunities for reaching their target audiences. Winscott’s expertise in sales and advertising solutions will enable KMPH and KFRE to offer more effective and personalized advertising campaigns, helping businesses in the Fresno area grow and succeed.
A New Era for KMPH and KFRE
As Sinclair continues to expand its reach and influence in the media industry, the appointment of Tanya Winscott as Vice President and General Manager of KMPH and KFRE marks an exciting new chapter for these stations. With her leadership and vision, the future is bright for local content and advertising in Fresno.
Conclusion
Sinclair Broadcast Group is thrilled to welcome Tanya Winscott to her new role as Vice President and General Manager of KMPH/FOX and KFRE/CW in Fresno, California. With her extensive experience in sales and leadership, Winscott is well-equipped to lead these stations into a new era of innovation and growth. Viewers and advertisers alike can look forward to new and exciting opportunities in the world of local media.
- Sinclair appoints Tanya Winscott as Vice President and General Manager of KMPH/FOX and KFRE/CW in Fresno
- Winscott brings over 20 years of experience in media sales and leadership
- Rob Weisbord expresses confidence in Winscott’s ability to lead stations to success
- Viewers can expect continued dedication to local content and innovation
- Advertisers can look forward to new opportunities for reaching target audiences
- Sinclair poised for continued expansion and influence in media industry
Overall, this appointment is an exciting development for both Sinclair and the Fresno community. With Tanya Winscott at the helm, KMPH and KFRE are well-positioned to adapt to the changing media landscape and continue delivering high-quality local content and advertising solutions.
Stay tuned for more updates on the latest happenings in the world of media and advertising.
