New Vice President of Local Media Sales at The E.W. Scripps Company: Tony Lamerato
CINCINNATI, Feb. 11, 2025 – The E.W. Scripps Company, a leading media enterprise with a rich history in journalism and content creation, is proud to announce the appointment of Tony Lamerato as Vice President of Local Media Sales. In this role, Lamerato will be responsible for driving revenue strategy and business development efforts for Scripps’ extensive portfolio of more than 60 local television stations.
About Tony Lamerato
Lamerato brings an impressive background in media sales to Scripps. With over 20 years of experience in the industry, he has demonstrated a consistent track record of success. Most recently, he served as the Senior Vice President of Sales for FOX Television Stations, where he oversaw revenue growth and strategic partnerships for 17 owned-and-operated stations. Prior to that, he held various sales leadership roles at CBS and NBC.
Impact on Consumers
As the new Vice President of Local Media Sales at Scripps, Lamerato’s primary focus will be on maximizing revenue for the company. This could potentially lead to increased investment in local news and programming, which may result in a more engaging and informative viewing experience for consumers.
- Improved local news coverage: With a stronger revenue base, Scripps may have the financial means to invest in more in-depth local news reporting and analysis, providing consumers with valuable information and insights.
- Enhanced programming: Lamerato’s expertise in sales and business development could lead to innovative partnerships and content collaborations, offering viewers a more diverse range of programming options.
Impact on the World
The media landscape is constantly evolving, and the appointment of Tony Lamerato as Vice President of Local Media Sales at The E.W. Scripps Company is a significant move that could have far-reaching implications.
- Competition in local media: With Scripps’ enhanced revenue strategy, the company may be better positioned to compete against other media giants in the local market, potentially leading to increased competition and innovation in the industry.
- Job growth: Lamerato’s focus on driving revenue growth could lead to the creation of new jobs in sales, marketing, and content development, contributing to economic growth and employment opportunities.
Conclusion
The appointment of Tony Lamerato as Vice President of Local Media Sales at The E.W. Scripps Company marks an exciting new chapter for the media enterprise. With his extensive experience and proven track record of success, Lamerato is poised to lead the company’s revenue strategy and business development efforts, potentially leading to increased investment in local news and programming, increased competition in the media landscape, and new job opportunities.
As consumers, we can look forward to a more engaging and informative viewing experience as Scripps continues to innovate and adapt to the ever-changing media landscape. Stay tuned for further developments as this story unfolds.
