Interactive Strength Inc. Announces Binding Agreement to Acquire Sportstech, Creating a Global Fitness Powerhouse
Interactive Strength Inc. (TRNR), a leading innovator in specialty fitness equipment under the CLMBR and FORME brands, has signed a binding transaction agreement to acquire Sportstech Brands Holding GMBH (Sportstech), the largest connected fitness and equipment company in Germany. This strategic acquisition marks an important step in TRNR’s growth strategy and is expected to generate significant revenue and profitability.
TRNR’s Financial Projections and Growth Strategy
According to the pro forma financial statements, TRNR is projected to generate more than $50M in revenue in 2025, marking a significant increase from its current revenue. The acquisition of Sportstech is expected to contribute to this growth, as well as help TRNR achieve EBITDA profitability in the second half of 2025.
TRNR’s CEO, Rob Schneider, stated, “We are thrilled to announce this binding agreement with Sportstech. This transaction delivers on our previously-announced LOI and advances our strategy for building shareholder value through accretive acquisitions of profitable, growth businesses in the fragmented global health & wellness market.”
Sportstech’s Success and Global Reach
Sportstech is a founder-led company that has achieved profitability and scale without raising capital. Since its inception in 2012, it has successfully sold equipment to almost 3 million customers. With a strong presence in the German market, Sportstech’s listing on the NASDAQ and global presence will help accelerate its growth beyond core markets, most notably the US.
Complementary Businesses and Synergies
The transaction combines the highly complementary businesses of TRNR and Sportstech to create a scaled international operation. The US and Germany, being the #1 and #2 fitness markets globally, will anchor the new group’s growth. This strategic partnership is expected to bring significant synergies, including increased economies of scale, expanded product offerings, and enhanced distribution networks.
Impact on Consumers and the Fitness Industry
For consumers, this acquisition means access to a wider range of innovative fitness equipment and technology. The combined company will offer a more comprehensive product portfolio, catering to various fitness needs and preferences. Additionally, the increased scale and distribution networks will enable faster delivery and better customer support.
The fitness industry as a whole is expected to benefit from this transaction, as it represents a significant step towards consolidation in the fragmented global health & wellness market. With the combined resources and expertise of TRNR and Sportstech, the new entity will be well-positioned to compete with larger players and drive innovation in the industry.
Conclusion
Interactive Strength Inc.’s acquisition of Sportstech marks a significant milestone in the company’s growth strategy. By combining the complementary operations of these two leading fitness companies, TRNR is poised to create a scaled, international operation anchored in the US and Germany. This transaction is expected to bring significant revenue growth, profitability, and synergies, benefiting both the company and its customers. The consolidation of the fitness industry through strategic acquisitions like this one is a positive sign for the future of health & wellness and the fitness market as a whole.
- TRNR projects more than $50M in revenue in 2025, with expected EBITDA profitability in H2 ‘25
- Sportstech is a founder-led company with a strong presence in the German market and 3 million customers since 2012
- The transaction combines highly complementary businesses and creates a scaled international operation
- The acquisition is expected to bring significant synergies, including increased economies of scale, expanded product offerings, and enhanced distribution networks
- Consumers will have access to a wider range of innovative fitness equipment and technology
- The consolidation of the fitness industry through strategic acquisitions is a positive sign for the future of health & wellness and the fitness market
