Goodyear Tire & Rubber Company Appoints New Chief of Product Strategy and Planning
AKRON, Ohio – The Goodyear Tire & Rubber Company, a leading global tire manufacturer, announced on Feb. 11, 2025, that David Anckaert has been appointed as the new Chief of Product Strategy and Planning. Anckaert will report directly to Goodyear’s Chief Executive Officer and President, Mark Stewart.
Background of David Anckaert
Anckaert brings a wealth of experience to his new role. He previously served as the Vice President of Global Marketing and Customer Strategy at Goodyear. Prior to that, he held several leadership positions at PepsiCo and Procter & Gamble. Anckaert holds a Bachelor’s degree in Business Administration from the University of Antwerp and an MBA from the Massachusetts Institute of Technology (MIT).
Impact on Customers
With Anckaert leading the product strategy and planning, Goodyear aims to maximize its end-to-end customer value proposition. This means that the company will focus on developing tires, services, and solutions that cater to the specific needs of its customers. By providing a more personalized and comprehensive offering, Goodyear hopes to strengthen its relationships with its customers and differentiate itself from competitors.
Impact on the Industry
The appointment of Anckaert as the Chief of Product Strategy and Planning at Goodyear is a significant move for the tire industry. It shows that the company is committed to innovation and customer satisfaction. With a growing focus on connected and autonomous vehicles, Goodyear’s investment in product development is expected to yield new technologies and services that cater to the evolving needs of the industry.
Conclusion
Goodyear’s appointment of David Anckaert as the new Chief of Product Strategy and Planning is a strategic move that underscores the company’s commitment to innovation and customer satisfaction. Anckaert’s extensive experience in marketing and customer strategy will be invaluable in leading the development of Goodyear’s global product, services, and solutions portfolio. This appointment is expected to have a positive impact on both Goodyear’s customers and the tire industry as a whole, as the company focuses on creating personalized offerings and staying at the forefront of technological advancements.
- Goodyear appoints David Anckaert as new Chief of Product Strategy and Planning
- Anckaert reports directly to CEO and President Mark Stewart
- Anckaert brings experience from PepsiCo and Procter & Gamble
- Goodyear aims to maximize end-to-end customer value proposition
- Focus on personalized offerings and technological advancements
- Positive impact on customers and the tire industry
