Stagwell Agencies Shine at Super Bowl LIX with Four Top 10 Ad Meter Spots
During the much-anticipated Super Bowl LIX on February 10, 2025, Stagwell, the innovative marketing network, showcased the creative prowess of its award-winning agencies. The network aired a total of four advertisements that earned a place in the coveted top 10 rankings of USA Today Ad Meter.
Bud Light
Bud Light, a long-standing client of Stagwell, stole the show with an ad featuring a clever twist on the brand’s popular “Dilly Dilly” campaign. The humorous spot, which resonated with viewers, earned the number one spot on the Ad Meter, making it the most-liked Super Bowl commercial of the year.
National Football League (NFL)
The NFL, another esteemed client of Stagwell, also made a significant impact with their advertisement. This year’s Super Bowl spot focused on the camaraderie and excitement of the football community. It ranked a close second on the Ad Meter, demonstrating the power of the NFL’s enduring connection with its fans.
Starbucks
Starbucks, the global coffeehouse chain, claimed the third spot on the Ad Meter with a heartwarming advertisement that celebrated the everyday moments of connection over a cup of coffee. Starbucks’ message of unity and inclusivity struck a chord with viewers, making it a standout commercial of the night.
Impact beyond the Game
Stagwell’s success during Super Bowl LIX extended beyond the television screens, as the network’s agencies also led high-impact off-field campaigns and activations for various clients. Some of these clients included Budweiser, Booking.com, Don Julio, Frank’s RedHot, GoDaddy, and Perdue Chicken.
Effect on Consumers
- Brand recognition and awareness: Stagwell’s top-performing ads increased visibility for their respective brands, making them more memorable and recognizable to viewers.
- Emotional connection: The heartwarming and humorous ads created an emotional connection with consumers, fostering brand loyalty and positive sentiment towards the companies.
- Innovative marketing: Stagwell’s creative and groundbreaking campaigns showcased the power of innovative marketing, inspiring other brands to push boundaries in their advertising efforts.
Effect on the World
- Increased competition: Stagwell’s success has set a high bar for other marketing networks and agencies, driving competition in the industry and encouraging innovation.
- Consumer engagement: The captivating ads captured the attention of viewers, demonstrating the importance of engaging content in a world where consumers are bombarded with advertisements.
- Brand reputation: The successful Super Bowl campaigns have boosted the reputation of Stagwell and its clients, enhancing their brand image and credibility.
Conclusion
Stagwell’s impressive showing at Super Bowl LIX with four top 10 Ad Meter spots solidified the network’s status as a marketing powerhouse. The success of the Bud Light, NFL, and Starbucks advertisements, along with the impactful off-field campaigns, showcased the creative prowess and innovative approach of Stagwell and its agencies. The ripple effect of this success reached consumers and the world at large, inspiring competition, engagement, and brand reputation growth.
As we move forward, it is clear that Stagwell and its clients will continue to challenge the status quo and push the boundaries of marketing, leaving a lasting impact on viewers and the industry as a whole.
