Expanding Portfolio with Next-Generation Video Creation, Editing, and Marketing Suite
SEATTLE, Feb. 03, 2025 (GLOBE NEWSWIRE) — Banzai International, Inc. (NASDAQ: BNZI)
Banzai international, Inc. (“Banzai” or the “Company”), a leading marketing technology company that provides essential marketing and sales solutions, announced today that it has successfully closed its acquisition of Vidello.
Vidello is a technology provider of video hosting and marketing suite solutions for businesses. This strategic acquisition is projected to boost Banzai’s revenue by $6.5 million and increase EBITDA by $2 million for the twelve-month period ending December 31, 2024, on a pro-forma basis. This move positions Banzai as a key player in the video creation, editing, and marketing industry, catering to the increasing demand for video content in the digital landscape.
With the integration of Vidello’s cutting-edge technology, Banzai can now offer its clients a comprehensive suite of solutions to create, edit, and market videos effectively. This expansion not only enhances Banzai’s offerings but also solidifies its position as a market leader in marketing technology.
Impact on Individuals
As a consumer or individual, the acquisition of Vidello by Banzai may mean more engaging, high-quality video content from businesses and brands. With Banzai’s enhanced video creation and editing tools, companies can deliver more compelling and visually appealing videos to their target audience.
Impact on the World
The acquisition of Vidello by Banzai is set to have a significant impact on the world of marketing and advertising. With the integration of advanced video hosting and marketing solutions, businesses can revolutionize their video content strategy, leading to more innovative and effective marketing campaigns globally.
Conclusion
Overall, Banzai’s acquisition of Vidello marks a pivotal moment in the company’s growth trajectory. By expanding its portfolio with next-generation video creation, editing, and marketing tools, Banzai is poised to offer unparalleled solutions to its clients and elevate the standard of video content in the digital space. This move not only benefits individuals by providing more engaging video content but also has a far-reaching impact on the global marketing landscape.
