Charmingly eccentric, full of personality, and designed for maximum reader engagement
The new marketing campaign, “The Road,” shows how Hyundai is helping make a safer road for all with its more than 120 IIHS TOP SAFETY awards since 2006
The long-form digital spot is split into two, unique 30-second broadcast ads premiering during the football championship games on Jan. 26
Ad features iconic music track – “One Way or Another” by Rock and Roll Hall of Famers, Blondie FOUNTAIN VALLEY, Calif., Jan. 24, 2025 /PRNewswire/ — Hyundai continues to demonstrate how its making a safer road for all in a new national marketing campaign airing during professional football’s conference championship games on Jan. 26.
Hyundai has been a leader in automotive safety for years, consistently winning IIHS TOP SAFETY awards since 2006. The new marketing campaign, “The Road,” showcases Hyundai’s commitment to making roads safer for everyone. By highlighting their achievements in safety and featuring their innovative safety technology, Hyundai is positioning itself as a brand that cares about its customers’ well-being.
The long-form digital spot that will be airing during the football championship games on Jan. 26 is a unique and engaging way to reach a wide audience. Split into two 30-second broadcast ads, the ad features the iconic music track “One Way or Another” by Blondie, adding an extra layer of excitement and energy to the campaign.
Overall, Hyundai’s new marketing campaign is a bold statement about their commitment to safety and innovation. By highlighting their numerous safety awards and showcasing their cutting-edge technology, Hyundai is setting itself apart from the competition and appealing to consumers who prioritize safety in their vehicle purchases.
Effect on me:
As a consumer, Hyundai’s focus on safety and innovation in their new marketing campaign gives me confidence in the brand. Knowing that they have received over 120 IIHS TOP SAFETY awards since 2006 reassures me that I am making a smart choice in considering a Hyundai vehicle. The engaging nature of the campaign also piques my interest and makes me more likely to pay attention to their products in the future.
Effect on the world:
Hyundai’s new marketing campaign highlighting their commitment to safety will have a positive effect on the world by setting a standard for other automotive companies to prioritize safety in their products. By showcasing their safety awards and innovative technology, Hyundai is pushing the industry towards safer vehicles for everyone on the road. This campaign may lead to increased awareness and demand for safer vehicles, ultimately creating a safer driving environment for all.
Conclusion:
Hyundai’s new marketing campaign, “The Road,” is a captivating and effective way to showcase their commitment to safety and innovation. By highlighting their over 120 IIHS TOP SAFETY awards and featuring engaging content during the football championship games, Hyundai is positioning itself as a leader in automotive safety. This campaign not only reassures consumers of Hyundai’s dedication to safety but also sets a standard for the industry to prioritize safety in all vehicles, ultimately making the roads safer for everyone.
