Business Wire Article
Affirm’s Research Reveals Canadians Approaching Holiday Shopping with Strategy
TORONTO–(BUSINESS WIRE)–Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, today released new research revealing that despite economic uncertainty, Canadians are approaching their holiday shopping with strategy, not restraint. The majority (71%) plan to spend the same or more this season, but with a focus on smarter, more deliberate choices. The study, conducted by Talker Research for Affirm, shows that over three in four consumers (77%) are e.
Consumer Strategy for Holiday Shopping
According to Affirm’s research, Canadian consumers are taking a thoughtful approach to their holiday shopping this year. Instead of pulling back due to economic uncertainty, they are focusing on making smarter purchasing decisions. With 71% of consumers planning to spend the same or more this season, it is evident that they are not holding back but rather being strategic in their shopping habits.
From the study conducted by Talker Research for Affirm, it is clear that over three-quarters of consumers (77%) are e…
Effect on Individuals
Based on the findings of Affirm’s research, individuals can expect to see a shift towards more deliberate and strategic shopping this holiday season. With Canadians planning to spend the same or more than previous years, consumers are likely to focus on making well-thought-out choices and getting the most value for their money. This approach could lead to a more satisfying shopping experience and better financial outcomes for individuals.
Effect on the World
The shift towards strategic holiday shopping in Canada, as revealed by Affirm’s research, could have broader implications for the world economy. If consumers in other countries adopt similar shopping habits, it could lead to increased consumer confidence, higher retail sales, and overall economic growth. This trend of deliberate spending could have a positive ripple effect on the global economy.
Conclusion
Overall, Affirm’s research highlights the shift in consumer behavior towards more strategic holiday shopping in Canada. With a focus on making smarter choices and getting the most value for their money, Canadian consumers are approaching the holiday season with a sense of purpose. This shift towards deliberate spending could have positive implications for individuals and the world economy as a whole.
