Bloomingdale’s Announces Holiday Partnership with Universal Pictures’ New Cinematic Event, Wicked
Immersive Activations and Exclusive Products
Bloomingdale’s has just unveiled an exciting holiday partnership with Universal Pictures’ highly anticipated new cinematic event, Wicked. The collaboration will feature immersive activations, exclusive products, including a special collaboration with AQUA, and the annual unveiling of the iconic 59th Street window display.
A Wicked Good Holiday Campaign
The Wicked Good Holiday campaign promises to bring the magic of the witches of Oz to life at Bloomingdale’s flagship store in New York City. Customers can expect a one-of-a-kind shopping experience filled with enchanting displays, limited-edition merchandise, and exciting events inspired by the beloved musical.
As part of the partnership, Bloomingdale’s will be launching an exclusive collection in collaboration with AQUA, featuring stylish apparel and accessories inspired by the whimsical world of Wicked. Fans of the show will have the opportunity to shop for unique pieces that capture the essence of Elphaba and Glinda’s iconic styles.
Annual 59th Street Window Unveiling
One of the most anticipated events of the holiday season, Bloomingdale’s annual 59th Street window unveiling, will be themed around the magic and mystery of Wicked. The stunning displays will transport visitors to the enchanting land of Oz, complete with dazzling visuals and intricate details that showcase the artistry of the show.
Impact on Consumers
This partnership between Bloomingdale’s and Universal Pictures’ Wicked is sure to delight fans of the musical and shoppers looking for a unique holiday experience. Customers can look forward to exclusive products, immersive activations, and captivating window displays that capture the magic of the witches of Oz.
Global Impact
The collaboration between Bloomingdale’s and Universal Pictures’ Wicked is set to make waves in the retail and entertainment industries. By merging fashion with film, the partnership has the potential to reach a wide audience and create buzz around both brands on a global scale.
Conclusion
With its Wicked Good Holiday campaign, Bloomingdale’s is bringing the enchanting world of Oz to life in a truly magical way. By partnering with Universal Pictures’ Wicked, the iconic department store is offering customers a unique and immersive experience that is sure to make this holiday season one to remember.
