Kornit Digital Expands Partnership with Mad Engine Global
LAS VEGAS, Sept. 12, 2024 (GLOBE NEWSWIRE) — Kornit Digital LTD. (NASDAQ: KRNT)
Kornit Digital, a global leader in sustainable, on-demand digital fashion and textile production technologies, has announced an expansion of its partnership with Mad Engine Global. Mad Engine Global, a licensed merchandise apparel company known for offering exclusive and non-exclusive apparel of major brands such as Disney and Marvel, is increasing its investment in Kornit’s Apollo production lines and Atlas MAX fleet to enhance its on-demand digital production capacity.
Expanding Digital Production
Mad Engine Global has been an early adopter of Kornit’s Apollo technology and is now doubling down on its investment to transition more of its apparel production from traditional screen-printing processes to digital production. By leveraging Kornit’s technology, Mad Engine Global aims to improve the performance, unit economics, and quality of its apparel offerings. The company plans to make additional investments in Kornit’s technology in 2025 to further enhance its digital production capabilities.
Impact on Consumers
For consumers, this partnership means faster access to high-quality, exclusive apparel from their favorite brands. With the shift towards on-demand digital production, consumers can expect a more sustainable and personalized shopping experience, with reduced waste and shorter lead times for new products.
Global Impact
From a global perspective, this partnership signifies a growing trend towards sustainable and efficient manufacturing practices in the fashion industry. By embracing digital production technologies, companies like Mad Engine Global are setting a precedent for reducing their environmental footprint and meeting the demands of a more conscious consumer base.
Conclusion
The expanded partnership between Kornit Digital and Mad Engine Global represents a step forward in the evolution of on-demand digital production in the fashion industry. As more companies embrace sustainable and efficient manufacturing practices, we can expect to see a positive impact on both consumers and the environment.
