
“From Small to Big: How a Company’s Rebranding Signals a Shift Towards Bitcoin”
Moving Beyond MicroStrategy: Embracing Strategy’s Bitcoin-First Focus Embracing Change MicroStrategy, a well-known business intelligence firm, has recently undergone a major rebranding effort. The company has shed its old identity and emerged as Strategy, the new name reflecting its renewed focus on bitcoin. Despite facing losses in Q4 amounting to $670.8 million, Strategy is boldly stepping…