
MINISO USA Achieves 250% Membership Growth in 2024, Emphasizing Successful Localization Strategy
MINISO Welcomed Over 1.2 Million New USA Members in 2024 Signifying Successful Brand Enhancement and Global Expansion Journey NEW YORK, Feb. 7, 2025 /PRNewswire/ — In January 2025, Global lifestyle brand MINISO rolled out an upgraded membership program, packing it with exciting perks such as birthday blind box cards, points for discounts, and reduced SVIP…