
Maximizing CTV Success: How Audience Data Can Boost Your Creative Optimization Game – A Nexxen and MAGNA Report
Beyond targeting, audience data is key to gaining insight that demystifies relevance for individual consumers Optimized ads drive 78% lift in search intent and 65% lift in purchase intent NEW YORK, Dec. 11, 2024 (GLOBE NEWSWIRE) — MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform…