Mondelēz International’s Latest Findings on Consumer Attitudes Towards Indulgence in Snacking
Chicago, IL – April 9, 2025 – Mondelēz International, a leading global snacking company, has recently released the findings of its sixth annual State of Snacking™ report. This comprehensive consumer trends study explores how consumers make decisions when it comes to snacking and found that indulgence continues to be a significant factor in the category.
Indulgence and Treating: The Core of Snacking
According to the report, most consumers view snacking as a treat or reward. This is a trend that has been consistent over the past few years. The desire for indulgence is not limited to any specific demographic or region. In fact, the report found that consumers from all age groups and income levels snack for indulgence.
The Role of Emotions in Snacking
The report also highlighted the emotional aspect of snacking. Consumers often turn to snacks to manage their emotions, whether it be stress, boredom, or happiness. This emotional connection to snacking is another reason why indulgence plays a crucial role in the category.
Impact on Personal Consumption
For individuals, these findings suggest that snacking can be a way to treat oneself and manage emotions. However, it is essential to keep in mind that not all snacks are created equal. Indulgent snacks, such as chocolate or chips, can be high in calories, sugar, and unhealthy fats. It is essential to balance indulgent snacks with healthier options to maintain a balanced diet.
Impact on the World
On a larger scale, these findings have significant implications for the snacking industry. Companies that offer indulgent snacks are likely to continue to thrive as long as consumers view snacking as a treat or reward. However, there is also a growing demand for healthier snack options. As a result, companies will need to find ways to cater to both the indulgent and health-conscious consumers.
Innovation in the Snacking Industry
The snacking industry is already responding to these trends with new product innovations. For example, some companies are offering snacks that combine indulgence and health. Others are exploring new formats, such as snack bars or popcorn, that offer a more substantial and satisfying snacking experience.
Conclusion
Mondelēz International’s latest findings on consumer attitudes toward indulgence in snacking highlight the emotional connection consumers have to snacking and the role indulgence plays in the category. For individuals, these findings suggest that snacking can be a way to treat oneself and manage emotions. However, it is essential to balance indulgent snacks with healthier options to maintain a balanced diet. For the snacking industry, these findings have significant implications, and companies will need to find ways to cater to both indulgent and health-conscious consumers.
- Indulgence and treating remain at the forefront of the snacking category
- Consumers view snacking as a treat or reward
- Emotions play a significant role in snacking decisions
- Individuals should balance indulgent snacks with healthier options
- Snacking industry responding with new product innovations
