New Leadership at Gray Media: Jaime Sayre Kawaja Named General Manager and Director of Sales for WKYT and WYMT
In a recent press release, Gray Media announced the appointment of Jaime Sayre Kawaja as the new General Manager and Director of Sales for WKYT and WYMT, the CBS affiliates for the Lexington/Hazard, Kentucky, television market. This change in leadership is effective as of April 1, 2025.
Background of Jaime Sayre Kawaja
Jaime Sayre Kawaja brings a wealth of experience to her new role. She has spent the past 15 years in various sales and management positions within the broadcast industry. Most recently, she served as the Director of Sales for WJCL in Savannah, Georgia. Prior to that, she held sales management positions at WTVR in Richmond, Virginia, and WJW in Cleveland, Ohio.
Transition from Jeff Anderson
Jeff Anderson, who has been the General Manager and Director of Sales for WKYT and WYMT since 2015, recently announced his decision to pursue new opportunities outside of local television. Anderson’s tenure was marked by significant growth in viewership and revenue for the stations.
Impact on the Local Community
The change in leadership at WKYT and WYMT is expected to have a positive impact on the local community. Kawaja’s extensive sales and management experience will enable her to build upon the successes achieved under Anderson’s leadership. She has a proven track record of driving revenue growth and building strong relationships with advertisers and community partners.
Impact on Viewers
For viewers, the change in leadership may result in new programming initiatives and community outreach efforts. Kawaja has a passion for community engagement and has implemented successful community initiatives in her previous roles. She is expected to continue this focus at WKYT and WYMT.
Impact on the Broadcast Industry
The appointment of Jaime Sayre Kawaja as General Manager and Director of Sales for WKYT and WYMT is a significant move in the broadcast industry. Kawaja’s experience and leadership skills are highly regarded, and her appointment is a testament to her ability to drive growth and success in a competitive media landscape.
Conclusion
The appointment of Jaime Sayre Kawaja as General Manager and Director of Sales for WKYT and WYMT marks an exciting new chapter for the CBS affiliates in the Lexington/Hazard, Kentucky, television market. With her extensive experience and proven track record of success, Kawaja is poised to build upon the achievements of her predecessor and continue to drive growth and innovation at the stations. The impact of this change in leadership is expected to be positive for the local community, viewers, and the broadcast industry as a whole.
- Jaime Sayre Kawaja appointed as General Manager and Director of Sales for WKYT and WYMT
- Effective April 1, 2025, she will succeed Jeff Anderson
- Kawaja brings extensive sales and management experience to the role
- Impact on local community, viewers, and broadcast industry expected to be positive
