Marriott International’s Expansion into the Midscale Segment: The Opening of City Express by Marriott Duluth (GA) in 2025
In March 2025, Marriott International, a leading global hospitality company, will make its entry into the midscale segment with the opening of City Express by Marriott in Duluth, Georgia. This marks an exciting new chapter for Marriott, as they continue to expand their portfolio and cater to a wider range of travelers.
Marriott’s Strategic Expansion into the Midscale Segment
The midscale segment is an essential part of the hospitality industry, offering affordable yet high-quality accommodations to travelers. Marriott’s decision to enter this segment comes as part of a larger strategy to cater to a more diverse range of customers and remain competitive in the ever-evolving hospitality landscape.
City Express by Marriott Duluth: A New Addition to the Georgia Hospitality Scene
Located in the vibrant and growing Duluth area, City Express by Marriott will offer travelers a modern and convenient lodging option. The hotel will feature 105 guest rooms, a 24/7 market, a fitness center, and a business center. The property is also conveniently situated near the Gwinnett Center, Infinite Energy Center, and the Mall of Georgia, making it an ideal choice for both business and leisure travelers.
Marriott’s Growing Presence in the Southeast
This opening is just the beginning for Marriott in the midscale segment. The company has announced plans to open over a dozen more City Express properties throughout 2025, with several locations in the Southeast, including Charlotte, North Carolina, and Nashville, Tennessee. These new properties will provide travelers with even more affordable and convenient lodging options in popular destinations.
The Impact on Travelers: More Affordable and Convenient Options
For travelers, the opening of City Express by Marriott Duluth and the upcoming properties represent a welcome addition to the midscale segment. These hotels offer modern amenities, convenient locations, and affordable prices, making them an attractive choice for budget-conscious travelers. Additionally, Marriott’s reputation for excellent customer service ensures that guests will receive a high-quality experience, no matter their budget.
The Impact on the Hospitality Industry: Competition and Innovation
The entry of Marriott into the midscale segment will undoubtedly bring increased competition to the space. However, it also signifies a commitment to innovation and meeting the evolving needs of travelers. With their focus on modern amenities, convenient locations, and affordable prices, Marriott is poised to disrupt the midscale segment and set a new standard for affordable lodging.
Conclusion: Marriott’s Midscale Expansion: A Win for Travelers and the Hospitality Industry
The opening of City Express by Marriott Duluth and the subsequent properties mark an exciting new chapter for Marriott International. Their entry into the midscale segment represents a strategic move to cater to a wider range of travelers and remain competitive in the hospitality industry. For travelers, these new properties offer affordable and convenient lodging options, while the hospitality industry will benefit from increased competition and innovation. As Marriott continues to expand its presence in the midscale segment, we can expect to see more modern and affordable lodging options in popular destinations across the country.
- Marriott International enters midscale segment with City Express by Marriott Duluth opening in March 2025.
- Over a dozen more City Express properties planned for 2025, including locations in the Southeast.
- City Express by Marriott Duluth offers modern amenities, convenient location, and affordable prices.
- Marriott’s entry into midscale segment brings increased competition and innovation to the industry.
