Emerald Holding’s Strategic Acquisition of This is Beyond: A New Era in B2B Events
New York, NY – In a recent business development, Emerald Holding, Inc. (NYSE: EEX), a leading business-to-business (B2B) live events company, announced its agreement to acquire This is Beyond, a London-based event production company specializing in seven premier B2B events in the experiential and luxury travel industry. This strategic acquisition, expected to close in the second quarter, marks Emerald’s commitment to diversifying and optimizing its portfolio in high-growth markets with leading brands.
About This is Beyond
This is Beyond, founded in 2014, has established a strong presence in the experiential and luxury travel industry, producing events that bring together influential decision-makers and industry experts. Their portfolio includes:
- The Luxury Travel Advisor European Masterclass
- The Luxury Travel Advisor Mastermind
- The Luxury Travel Advisor Summit
- The Luxury Travel Advisor European Innovators & Trendsetters Awards
- The Luxury Travel Advisor European Product Development Retreat
- The Luxury Travel Advisor European Travel Agent Training Program
- The Luxury Travel Advisor European Travel Agent Workshop
Impact on the Industry
The acquisition of This is Beyond by Emerald Holding is a significant move that will strengthen Emerald’s position in the B2B events industry. With the addition of This is Beyond’s premier events in the experiential and luxury travel sector, Emerald will broaden its reach and cater to a wider audience. This strategic move positions Emerald as a leader in the high-growth markets of experiential and luxury travel, reinforcing its commitment to delivering valuable and engaging experiences for its clients.
Impact on Consumers and Attendees
For consumers and attendees, the acquisition of This is Beyond by Emerald Holding means access to an expanded portfolio of events that cater to the experiential and luxury travel sectors. These events offer unique opportunities to connect with industry experts, learn about the latest trends, and network with influential decision-makers. By combining the resources and expertise of both companies, Emerald and This is Beyond can create even more engaging and valuable experiences for attendees.
Conclusion
Emerald Holding’s strategic acquisition of This is Beyond is a significant step forward in the company’s mission to diversify and optimize its portfolio in high-growth markets with leading brands. The addition of This is Beyond’s premier events in the experiential and luxury travel sector will broaden Emerald’s reach and solidify its position as a leader in the B2B events industry. Consumers and attendees can look forward to an expanded portfolio of events that cater to their unique needs and interests in the experiential and luxury travel sectors. Together, Emerald and This is Beyond will continue to deliver valuable and engaging experiences that foster connections, drive innovation, and inspire growth.
The future is bright for both companies, and we are excited to see the synergies and opportunities that will emerge from this strategic partnership.
