Integral Ad Science’s Chief Product Officer, Srishti Gupta, Joins IAB Tech Lab’s Board of Directors
New York, NY – March 12, 2025 – Integral Ad Science (IAS), a prominent global media measurement and optimization platform, recently announced that its Chief Product Officer (CPO), Srishti Gupta, has been appointed to IAB Tech Lab’s Board of Directors. This appointment comes as IAS continues to prioritize trust and transparency in the digital advertising landscape.
About Srishti Gupta
Srishti Gupta brings extensive experience in product development, strategy, and innovation to IAB Tech Lab’s Board. In her role as CPO at IAS, she has led the company’s product strategy and development, focusing on enhancing the platform’s media measurement and optimization capabilities. Gupta’s expertise in the industry will be an invaluable asset to the Board.
Impact on the Digital Advertising Industry
Gupta’s appointment to the IAB Tech Lab’s Board of Directors signifies a significant step forward for the digital advertising industry. With her extensive experience and commitment to driving trust and transparency, she will contribute to the strategic direction of Tech Lab’s five pillars of innovation:
- Supply chain diligence
- Ad experiences
- Privacy and consent
- Ad fraud and verification
- Measurement and attribution
Gupta’s involvement in these areas will help ensure that industry standards are met and maintained, ultimately benefiting advertisers, publishers, and consumers alike.
Personal and Global Implications
For individuals, Gupta’s appointment to the IAB Tech Lab’s Board of Directors may lead to a more transparent and trustworthy digital advertising landscape. As the industry continues to evolve, consumers can expect to see more accurate and relevant advertising, as well as greater protections for their privacy. Advertisers, meanwhile, will benefit from improved measurement and attribution capabilities, allowing them to better understand the effectiveness of their campaigns.
On a global scale, Gupta’s appointment is a testament to the growing importance of trust and transparency in the digital advertising industry. As more companies prioritize these values, the industry as a whole will become more accountable and responsive to the needs of its stakeholders.
Conclusion
The appointment of Srishti Gupta, Chief Product Officer of Integral Ad Science, to the IAB Tech Lab’s Board of Directors marks a significant milestone for the digital advertising industry. Her expertise and commitment to driving trust and transparency will undoubtedly contribute to the strategic direction of Tech Lab’s five pillars of innovation. This appointment is not only a win for IAS but also for the industry as a whole, as it emphasizes the importance of accountability, accuracy, and privacy in the digital advertising landscape.
As consumers and advertisers continue to demand more transparency and trustworthiness from digital advertising, Gupta’s involvement in the industry’s strategic direction is a promising sign for the future.
