Better Choice Company Announces Intent to Acquire Choice Specialty Pharmacy: Expanding U.S. Presence

Better Choice Company’s Acquisition of Choice Specialty Pharmacy Group: A Game-Changer in Pet Health and Wellness

Tampa, FL, March 11, 2025 – Better Choice Company, Inc. (NYSE American: BTTR), a leading player in the pet health and wellness industry, has recently announced a significant move to bolster its specialty pharmacy presence in the US. The Company signed a binding Letter of Intent (LOI) to acquire 100% of Choice Specialty Pharmacy Group (“Seller”), a prominent provider of specialized pharmacy services.

Details of the Acquisition

The acquisition will be facilitated through an option purchase agreement. This strategic move is expected to bring substantial benefits to Better Choice, as Choice Specialty Pharmacy Group boasts a robust and fully licensed operation in the US. The purchase price for this acquisition is based on a multiple of 6X of Seller’s FY2024 Adjusted EBITDA, which amounts to approximately USD $4.68 million.

Impact on Better Choice

This acquisition represents a significant step forward for Better Choice as it expands its offerings in the specialized pharmacy sector. By integrating Choice Specialty Pharmacy Group into its operations, Better Choice will be able to:

  • Diversify its revenue streams by entering the specialized pharmacy segment.
  • Leverage Choice Specialty Pharmacy Group’s expertise and capabilities to enhance its existing offerings.
  • Further strengthen its position as a comprehensive pet health and wellness solutions provider.
  • Access a larger customer base and increase its geographical reach.

Impact on Consumers

The acquisition of Choice Specialty Pharmacy Group by Better Choice is expected to bring several benefits to pet owners:

  • Improved access to specialized pharmacy services for pets.
  • A broader range of pet health solutions under one roof.
  • Enhanced customer service and support.
  • Potential cost savings through economies of scale and streamlined operations.

Impact on the World

This acquisition marks a trend in the pet health and wellness industry, reflecting the growing recognition of the importance of specialized pharmacy services for pets. As more pet owners seek advanced care for their pets, companies like Better Choice are positioning themselves to meet this demand:

  • Expansion of specialized pharmacy services for pets.
  • Increased competition and innovation in the pet health and wellness sector.
  • Improved access to advanced care and treatments for pets.
  • Greater awareness and prioritization of pet health and wellness.

Conclusion

Better Choice’s acquisition of Choice Specialty Pharmacy Group is a strategic move that is expected to strengthen the Company’s position in the pet health and wellness industry. By integrating a prominent provider of specialized pharmacy services, Better Choice will be able to offer a more comprehensive range of solutions and services to its customers. This acquisition also signifies the growing importance of specialized pharmacy services for pets and the increasing recognition of the need for advanced care and treatments for our beloved companions. As the industry continues to evolve, we can expect to see more companies following suit and expanding their offerings to meet the demands of pet owners.

Better Choice remains committed to its mission of providing high-quality, professional, and profit-focused pet health solutions. With this acquisition, the Company is poised to continue delivering on this mission and setting new standards in the pet health and wellness sector.

For more information about Better Choice Company, please visit .

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