DoubleVerify Expands Data Solutions to Leading Supply-Side Platforms
New York, NY – DoubleVerify (“DV”), a pioneering software platform for digital media measurement, data, and analytics, has recently announced an expansion of its data solutions to prominent supply-side platforms (SSPs), including Criteo’s Commerce Grid and Index Exchange, as well as curation platforms such as Google Ad Manager’s new curation tool. This move comes as advertisers increasingly focus on supply path optimization (SPO), ad placement transparency, and adapt to the decline of cookie-based addressability.
What is Supply Path Optimization (SPO)?
Supply Path Optimization (SPO) is a critical concept in the digital advertising industry that aims to streamline the complex and fragmented programmatic advertising ecosystem. SPO allows advertisers to identify and prioritize the most efficient and effective supply paths, ensuring they reach their target audiences while minimizing costs and reducing potential fraud or waste. The process involves analyzing various factors, such as the quality of inventory, vendor fees, and latency, to determine the optimal path for delivering ads.
Impact on Advertisers
The expansion of DoubleVerify’s data solutions to leading SSPs and curation platforms will significantly benefit advertisers by providing them with enhanced transparency and control over their digital advertising campaigns. By integrating with these platforms, DoubleVerify will be able to offer advertisers real-time, data-driven insights into the quality and performance of their ad placements. This will enable advertisers to make informed decisions about their media buys and optimize their campaigns for better results.
Impact on the World
The digital advertising industry is undergoing significant changes as it transitions away from cookie-based targeting and towards more privacy-focused approaches. The expansion of DoubleVerify’s data solutions to SSPs and curation platforms is a clear indication of the industry’s shift towards more transparent and efficient advertising practices. This move is expected to lead to improved user experiences, increased trust in digital advertising, and more effective ad campaigns for businesses.
Conclusion
DoubleVerify’s expansion of its data solutions to leading supply-side platforms and curation tools is an important step towards a more transparent, efficient, and effective digital advertising ecosystem. This development will enable advertisers to gain valuable insights into the quality and performance of their ad placements, helping them to optimize their campaigns for better results. As the industry continues to evolve and adapt to changing privacy regulations and consumer expectations, we can expect to see more innovations that prioritize transparency, control, and user privacy.
- DoubleVerify expands data solutions to Criteo’s Commerce Grid, Index Exchange, and Google Ad Manager’s new curation tool.
- This move comes as advertisers prioritize supply path optimization (SPO), ad placement transparency, and adapt to the decline of cookie-based addressability.
- The expansion will significantly benefit advertisers by providing them with enhanced transparency and control over their digital advertising campaigns.
- This development is expected to lead to improved user experiences, increased trust in digital advertising, and more effective ad campaigns for businesses.
