Sabre and LATAM: A Game-Changer in Global Travel
In a groundbreaking move, Sabre Corporation, a leading global travel technology company, recently announced the integration of LATAM’s New Distribution Capability (NDC) offers into their travel marketplace. This partnership brings LATAM, the largest airline group in Latin America, to Sabre’s platform, expanding access for travel agencies and travel buyers worldwide.
What is NDC, and Why is it a Big Deal?
New Distribution Capability (NDC) is a travel industry standard that enables airlines to sell their content directly to travel agencies and buyers, bypassing traditional Global Distribution Systems (GDSs) like Sabre and Amadeus. NDC offers more flexibility in pricing, ancillary services, and real-time inventory management.
The Impact on Travel Agencies
With LATAM’s NDC content now available on Sabre’s travel marketplace, travel agencies can access the airline’s full content in real time. This means they can offer their clients more competitive pricing and a wider range of options, including ancillary services.
- More Competitive Pricing: Travel agencies can access real-time fares and offers, allowing them to provide the most competitive prices to their clients.
- Enhanced Offerings: Agencies can now offer ancillary services, such as seat selection, meal choices, and extra legroom, directly to their clients.
- Improved Efficiency: Real-time access to content reduces the need for manual data entry and updates, saving time and resources for travel agencies.
The Impact on Travelers
The integration of LATAM’s NDC content into Sabre’s travel marketplace also benefits travelers. They can now access a wider range of options and services when booking their flights through travel agencies.
- More Flexible Pricing: Travelers can benefit from more competitive pricing, as travel agencies have access to real-time offers and fares.
- Personalized Services: Travelers can now choose and purchase ancillary services directly through their travel agency, enhancing their travel experience.
- Seamless Booking Process: The integration of NDC content streamlines the booking process, making it easier and more convenient for travelers.
The Impact on the Travel Industry
The partnership between Sabre and LATAM marks a significant shift in the travel industry. It signifies a move towards more direct and efficient distribution channels, reducing the reliance on traditional GDSs.
- Competition and Innovation: The integration of NDC content into Sabre’s platform encourages competition and innovation among airlines and travel agencies.
- Greater Flexibility: NDC offers more flexibility for airlines in pricing and distribution, allowing them to cater to different market segments and traveler needs.
- Improved Efficiency: The real-time access to content reduces the need for manual data entry and updates, making the travel industry more efficient.
Conclusion
The integration of LATAM’s NDC content into Sabre’s travel marketplace is a game-changer in the travel industry. It benefits travel agencies, travelers, and airlines, by offering more competitive pricing, personalized services, and improved efficiency. As more airlines adopt NDC, we can expect to see a shift towards more direct and efficient distribution channels, reducing the reliance on traditional GDSs. Stay tuned for more updates on this exciting development in the world of travel technology!
Happy travels!
