Chipotle’s “Extra Sunday”: A National Holiday for Football Fans and Burrito Lovers
The anticipation leading up to the men’s professional American football championship is palpable. With the big game just around the corner, excitement reaches an all-time high. Amidst this fervor, a growing number of employed Americans have voiced their opinion that the Monday following the championship should be recognized as a national holiday. In response to this sentiment, Chipotle Mexican Grill, a popular burrito chain, has announced its “Extra Sunday” offer, designed to bring a little extra joy to fans on both the Sunday and Monday of the championship weekend.
Chipotle’s “Extra Sunday” Offer for Chipotle Rewards Members
In an effort to make the Monday following the championship more bearable, Chipotle will be extending its generosity to its loyal customers. Chipotle Rewards members will have the opportunity to enjoy the brand’s biggest free Guac and Queso Blanco offer ever. This special promotion, aptly named “Extra Sunday,” will allow members to receive free extra toppings, including guacamole and queso blanco, on their burritos, bowls, or salads.
Free Entrée Codes Dropped During the Championship Game
But Chipotle’s generosity doesn’t stop there. In celebration of the championship game on Sunday, the brand will also be giving away up to 50,000 free entrée codes via Twitter and Instagram. Every time something “extra” happens during the game, such as a touchdown, interception, or other notable event, Chipotle will drop a code on its social media platforms, allowing fans to claim a free entrée.
Impact on Consumers and the World
For football fans and Chipotle enthusiasts alike, this offer is a welcome distraction from the post-championship blues. The free Guac and Queso Blanco offer adds a delightful perk to an otherwise mundane Monday. Furthermore, the chance to win a free entrée by tuning into the championship game is a fun and engaging way to engage with the brand.
From a broader perspective, Chipotle’s “Extra Sunday” promotion is a prime example of a company leveraging consumer sentiment and social media engagement to create buzz and excitement. By tying its offer to the championship game, Chipotle is able to tap into the collective enthusiasm of football fans and burrito lovers alike, making for a winning combination.
Conclusion
As the men’s professional American football championship approaches, the nation’s excitement reaches a fever pitch. In response to the growing sentiment that the Monday following the championship should be a national holiday, Chipotle has announced its “Extra Sunday” promotion. This offer includes free extra toppings for Chipotle Rewards members and up to 50,000 free entrée codes given away during the championship game. This innovative marketing strategy not only adds a delightful perk to fans’ Mondays but also demonstrates how companies can effectively engage with consumers and create buzz through social media and pop culture events.
