BigCommerce Announces New Executive Appointments: Rob Walter as CRO and Michelle Suzuki as CMO
Austin, Texas, February 12, 2025 – BigCommerce, a pioneering ecommerce platform for business-to-consumer (B2C) and business-to-business (B2B) brands and retailers, is thrilled to announce the addition of two seasoned industry veterans to its leadership team. Rob Walter has joined BigCommerce as the new Chief Revenue Officer (CRO), and Michelle Suzuki has been appointed as the new Chief Marketing Officer (CMO).
Rob Walter: A Proven Revenue Leader
Rob Walter brings over 20 years of ecommerce experience to BigCommerce. Throughout his career, he has led sales and go-to-market teams at successful companies such as Salesforce, eBay, ChannelAdvisor, and Amplience. In his new role as CRO, Walter will be responsible for driving revenue growth and scaling BigCommerce’s sales organization.
Michelle Suzuki: A Marketing Expert
Michelle Suzuki is a results-driven marketing executive with extensive experience in building and executing marketing strategies for global brands. Prior to joining BigCommerce, Suzuki held marketing leadership positions at companies like Groupon, Yelp, and Oracle. As CMO, she will lead the marketing team and oversee brand strategy, demand generation, and customer engagement initiatives.
Impact on Individuals
For businesses using BigCommerce as their ecommerce platform, these appointments signal a commitment to continued growth and innovation. With Walter’s extensive sales experience and Suzuki’s marketing expertise, BigCommerce is poised to provide even more value to its customers. This means that businesses can expect improved sales processes, enhanced marketing capabilities, and a more robust platform to help them grow.
Impact on the World
The ecommerce industry is constantly evolving, and BigCommerce’s latest executive appointments demonstrate the company’s dedication to staying at the forefront of innovation. With Walter and Suzuki on board, BigCommerce is well-positioned to help businesses of all sizes thrive in the digital economy. This, in turn, will contribute to the continued growth and success of the ecommerce industry as a whole.
Conclusion
BigCommerce’s appointment of Rob Walter as CRO and Michelle Suzuki as CMO is a significant step forward for the company. With their extensive experience in sales and marketing, these industry veterans will help drive growth and innovation for BigCommerce and its customers. The impact of these appointments will be felt not only by individuals using the platform but also by the ecommerce industry as a whole. As businesses continue to adapt to the digital economy, platforms like BigCommerce that prioritize innovation and customer success will lead the way.
- BigCommerce appoints Rob Walter as CRO and Michelle Suzuki as CMO
- Walter brings 20 years of ecommerce sales experience
- Suzuki is a marketing expert with a track record of success
- Impact on individuals: Improved sales processes and marketing capabilities
- Impact on the world: Continued growth and innovation in the ecommerce industry
