Norton’s New AI-Powered Features: A Shield Against Modern Cyberthreats
In the ever-evolving digital landscape, cyberthreats have become an unfortunate reality for individuals and organizations alike. From phishing emails and text messages to malicious phone calls and fraudulent websites, the tactics used by scammers and social engineers are growing increasingly sophisticated. In response, Norton, a pioneer in Cyber Safety and a part of Gen™, has announced the integration of advanced AI-powered features into its Cyber Safety products.
Protection Against Phony Calls
The first line of defense against cyberthreats is often the phone. Scammers are known to use automated calls, or robocalls, to trick people into revealing sensitive information or installing malware. Norton’s new AI technology can identify and block these calls based on their patterns and suspicious behavior. By analyzing call metadata and voiceprints, the system can distinguish between legitimate calls and potential threats, providing users with an added layer of protection.
Shielding Against Deceptive Texts
Text messages, too, have become a popular vector for cyberattacks. Malicious links and phishing attempts can be hidden in seemingly innocuous messages. Norton’s AI-powered features can help identify and block these threats by analyzing the content of text messages and the behavior of the sender. The system can also alert users to potential threats and provide advice on how to proceed.
Guardian Against Malicious Emails
Email remains a primary vector for cyberattacks. Phishing emails, which aim to trick users into revealing sensitive information or downloading malware, can be difficult to distinguish from legitimate messages. Norton’s AI technology analyzes the content and context of emails, as well as the reputation of the sender, to identify and flag potential threats. Users are then advised to exercise caution before opening or replying to these emails.
Defending Against Fraudulent Websites
Fraudulent websites are another common source of cyberthreats. These sites can trick users into divulging personal information or installing malware. Norton’s AI-powered features can help protect users by analyzing the content and behavior of websites in real time. By evaluating factors such as the website’s reputation, the security of its connection, and the legitimacy of its content, the system can alert users to potential threats and provide advice on how to proceed.
Impact on Individuals
For individuals, Norton’s new AI-powered features can provide a significant boost to their online security. By automatically identifying and blocking phony calls, deceptive texts, malicious emails, and fraudulent websites, users can avoid falling victim to scams and social engineering attacks. This not only helps protect their personal information but also saves them time and frustration.
Impact on the World
On a larger scale, Norton’s new features can help reduce the overall impact of cyberthreats on society. By providing individuals with better tools to protect themselves online, the company can help reduce the number of successful attacks and the resulting damage. Additionally, by continuously analyzing and learning from new threats, Norton’s AI technology can help stay one step ahead of cybercriminals, making the digital world a safer place for everyone.
Conclusion
In a world where cyberthreats are increasingly common and sophisticated, Norton’s new AI-powered features provide a much-needed boost to individual and collective online security. By automatically identifying and blocking phony calls, deceptive texts, malicious emails, and fraudulent websites, Norton’s technology can help protect users from scams and social engineering attacks. With these features, Norton continues to set the standard for cyber safety, ensuring that users can enjoy the benefits of the digital world with confidence and peace of mind.
- Norton introduces AI-powered features to protect against cyberthreats
- Features include call blocking, text message analysis, email filtering, and website evaluation
- Individuals benefit from improved online security and reduced frustration
- Society benefits from reduced number of successful attacks and resulting damage
