Mondelēz International’s Strategic Priorities and Growth in Core Categories
At the 2025 Consumer Analyst Group of New York (CAGNY) Conference, Mondelēz International, Inc. (MDLZ) showcased its continued growth and commitment to long-term value creation. The company’s leadership team, Dirk Van de Put (Chairman and CEO) and Luca Zaramella (CFO), shared insights into the strategic priorities and market leadership across various categories.
Core Categories: Chocolate, Biscuits, and Baked Snacks
Mondelēz International has been focusing on its core categories of chocolate, biscuits, and baked snacks. The company is doubling down on these categories with sustainable reinvestment, aiming to drive growth and innovation. The chocolate segment includes iconic brands like Cadbury, Milka, and Toblerone. In biscuits, they have brands like Oreo, Ritz, and Barnum’s. The baked snacks category includes brands like Ritz Crackers and Sour Cream & Onion Pringles.
Growth in Attractive Adjacencies: Cakes and Pastries
The company also highlighted the unique opportunity to win in the large, fast-growing cakes and pastries adjacency. Mondelēz International is expanding its presence in this space through strategic partnerships and acquisitions. This move comes as the demand for premium, indulgent cakes and pastries continues to grow.
Impact on Consumers
For consumers, this means an increased variety of delicious and innovative products across chocolate, biscuits, baked snacks, and cakes and pastries. Mondelēz International’s commitment to sustainable reinvestment also ensures that these products are produced responsibly, providing consumers with peace of mind.
Impact on the World
On a larger scale, Mondelēz International’s growth in these categories and adjacencies will contribute to the global economy. The company’s investments in research and development, as well as its partnerships and acquisitions, will create jobs and stimulate economic growth in various industries. Additionally, the company’s focus on sustainability will help reduce the environmental impact of chocolate, biscuits, baked snacks, and cakes and pastries production.
Conclusion
Mondelēz International’s strategic priorities and market leadership in core categories, such as chocolate, biscuits, and baked snacks, and its expansion into attractive adjacencies, like cakes and pastries, position the company for continued growth. Consumers will benefit from an increased variety of delicious and innovative products, and the world will see economic growth and reduced environmental impact as a result of Mondelēz International’s investments and partnerships. The company’s commitment to sustainability further solidifies its role as a responsible industry leader.
