Happy Belly’s iQ Food Co. QSR Signs 20-Unit Area Development Agreement in Alberta
Toronto, Ontario–(Newsfile Corp. – October 17, 2024)
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (“Happy Belly” or the “Company”), a leading consolidator of emerging food brands is pleased to announce that it has signed as of October 16th, 2024, an area development agreement for the province of Alberta for the opening of 20 new franchised restaurants of beloved Toronto-based QSR brand iQ Food Co. (“iQ”), serving a variety of delicious and wholesome food options such as healthy bowls, smoothies, sandwiches, soups, and salads, along with other flavorful clean-eating dishes that the whole family can enjoy.
“Within the first 30 days of finalizing our 100% acquisition of iQ Foods we have hired former FRESH Restaurant Vice President of Growth and Operations Randall Papineau as our iQ Brand President; opened our first licensed location in partnership with Oliver & Bonacini (“O&B”) at the Queen’s Cross food court within CF Toronto Eaton Centre; and now signed an area development agreement that will see 20 net new stores open across the province of Alberta,” said Sean Black, Chief Executive Officer of Happy Belly.
Effect on Me:
As a consumer, this development means more access to delicious and healthy food options from iQ Food Co. It provides more convenience and variety in dining choices, making it easier to maintain a balanced diet while enjoying tasty meals.
Effect on the World:
The expansion of iQ Food Co. into Alberta contributes to the growing trend of clean-eating and healthy food options becoming more widely available. It aligns with the shift towards healthier lifestyles and sustainable food practices, setting a positive example for the food industry as a whole.
Conclusion:
This 20-unit area development agreement in Alberta marks a significant milestone for Happy Belly and iQ Food Co., showcasing their commitment to providing wholesome and delicious meals to consumers while expanding their presence in the market. With a focus on quality and innovation, this partnership sets a new standard for quick-serve restaurants in the region and beyond.
