Kepler Analytics Introduces Surrounding Active Shoppers Metric

Charmingly eccentric, full of personality, and designed for maximum reader engagement

SUNRISE, Fla., Jan. 12, 2024 (GLOBE NEWSWIRE) — Kepler Analytics, the in-store traffic analytics provider that’s challenging the way retailers think about people counting, introduced a new metric to its Exterior Traffic Toolkit today, Surrounding Active Shoppers. The disruptive metric allows retailers to measure and grow their share of active shoppers headed into their stores.

As the retail landscape continues to evolve, it is becoming increasingly important for businesses to understand the behavior of shoppers both inside and outside of their stores. Kepler Analytics is at the forefront of providing innovative solutions to help retailers stay ahead of the curve.

The introduction of the Surrounding Active Shoppers metric is a game-changer for retailers looking to increase foot traffic and drive sales. By measuring the number of active shoppers in the vicinity of their stores, businesses can better target their marketing efforts and attract more customers through their doors.

This new metric goes beyond traditional people counting tools by providing real-time data on the potential customer base surrounding a store. Retailers can use this information to optimize staffing levels, adjust store layouts, and create targeted promotions to drive traffic and increase sales.

For consumers, this means a more personalized shopping experience with stores catering to their needs and preferences. Retailers can use the Surrounding Active Shoppers metric to offer targeted discounts, promotions, and product recommendations based on the behavior of nearby shoppers.

Overall, the introduction of this new metric is set to revolutionize the retail industry and help businesses thrive in an increasingly competitive market. By harnessing the power of data and analytics, retailers can stay ahead of the competition and provide a seamless shopping experience for their customers.

How Will This Affect Me?

As a consumer, the introduction of the Surrounding Active Shoppers metric means that you can expect a more personalized shopping experience tailored to your preferences and needs. Retailers will have a better understanding of customer behavior and will be able to offer targeted promotions and discounts to enhance your shopping experience.

How Will This Affect the World?

The introduction of this new metric is expected to have a significant impact on the retail industry as a whole. By providing retailers with real-time data on surrounding active shoppers, businesses will be able to make more informed decisions to drive foot traffic and increase sales. This will lead to a more competitive and innovative retail landscape, ultimately benefiting consumers with a more personalized shopping experience.

Conclusion

The introduction of the Surrounding Active Shoppers metric by Kepler Analytics marks a significant milestone in the retail industry. By providing retailers with valuable data insights, businesses can better understand and cater to the needs of their customers, leading to increased foot traffic and sales. This innovative approach to people counting is set to revolutionize the way retailers think about customer engagement and is poised to shape the future of retail for years to come.