The Rise of Squishmallows: A Viral Sensation
An Unlikely Success Story
By Jonathan Stempel (Reuters) – Squishmallows joined Warren Buffett’s business empire two years after Lady Gaga, Kim Kardashian and others helped make the plush stuffed toys a viral sensation on TikTok. For Judd and Laura Zebersky, whose company Jazwares makes the toys, the success of Squishmallows is hardly what they imagined when they met 33 years ago at the University of Miami law school. They married in 1993 and embarked on law careers, but Judd Zebersky soon realized that wasn’t his destiny…
As Judd and Laura reflect on the journey that led them to Squishmallows, they are constantly amazed by the twists and turns of fate that have brought them to this point. What started as a chance meeting in law school has now evolved into a multimillion-dollar business that has captured the hearts of millions around the world.
The Power of Social Media
It was the power of social media that truly propelled Squishmallows to viral fame. With influencers like Lady Gaga and Kim Kardashian sharing their love for the plush toys on platforms like TikTok, Squishmallows quickly became a must-have item for people of all ages. The Zeberskys could never have predicted the impact that social media would have on their business, but they are grateful for the exposure it has brought them.
What sets Squishmallows apart from other stuffed toys is their unique design and irresistibly soft feel. Each Squishmallow is made with super soft, marshmallow-like material that makes them perfect for cuddling and squishing. Add to that their adorable faces and quirky characters, and it’s easy to see why they have become such a hit with people of all ages.
The Future of Squishmallows
With Warren Buffett’s backing, Squishmallows is poised for even greater success in the future. The Zeberskys are excited to see where this partnership will take them and are committed to continuing to bring joy to people around the world through their beloved plush toys.
How This Will Affect Me
As a consumer, the success of Squishmallows means that I will likely continue to see these cute and cuddly toys pop up in stores and on social media. Their popularity shows no signs of slowing down, so I can expect to see even more creative designs and collaborations in the future.
How This Will Affect the World
The success of Squishmallows is a testament to the power of viral marketing and social media. It goes to show that with the right product and the right exposure, a small business can quickly become a global sensation. This success story may inspire other entrepreneurs to take a chance on their dreams and see where it leads them.
Conclusion
In conclusion, the rise of Squishmallows is a heartwarming tale of unexpected success and perseverance. From humble beginnings to viral fame, Judd and Laura Zebersky have created a brand that has captured the hearts of millions. With Warren Buffett’s support, Squishmallows is set to soar to even greater heights in the future, bringing joy and comfort to people around the world.
