Magnite Launches ClearLine, Giving Ad Agencies a New, Efficient Route to Premium Video
Camelot, GroupM, MiQ Among Launch Partners
NEW YORK, April 17, 2023 (GLOBE NEWSWIRE) —
Magnite, the world’s largest independent sell-side advertising company, today announced the launch of ClearLine, a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platforms. Built on Magnite’s innovative technology, ClearLine aims to streamline the buying process for ad agencies, maximizing revenue for Magnite sellers.
ClearLine has already garnered interest from industry leaders, with Camelot, GroupM, and MiQ among the launch partners. These partnerships signify a shift towards more efficient and direct buying solutions in the advertising industry.
ClearLine offers a user-friendly interface that allows agencies to access premium video inventory with ease. By eliminating the need for intermediaries, ClearLine enables buyers to make quicker decisions and maximize their ROI on digital advertising campaigns.
The launch of ClearLine marks a significant milestone for Magnite and reinforces the company’s commitment to providing innovative solutions for ad agencies and sellers alike. With the support of leading partners, ClearLine is poised to revolutionize the way premium video inventory is bought and sold in the digital advertising ecosystem.
How This Will Affect Me
As a digital marketer, the launch of ClearLine by Magnite presents a new opportunity to access premium video inventory directly. This self-service solution will streamline the buying process, allowing me to make more efficient decisions and maximize the ROI on my advertising campaigns.
How This Will Affect the World
The introduction of ClearLine by Magnite will impact the advertising industry as a whole by promoting more direct and efficient buying solutions. This shift towards self-service platforms like ClearLine signifies a broader trend towards transparency and innovation in digital advertising, ultimately benefiting both buyers and sellers in the ecosystem.
Conclusion
The launch of ClearLine by Magnite marks a significant step towards empowering ad agencies with a new, efficient route to premium video inventory. With leading partners on board, ClearLine is set to revolutionize the way digital advertising is bought and sold, driving more transparency and ROI for all stakeholders in the industry.
