Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising

STOCKHOLM, Sweden, Dec. 18, 2023 (GLOBE NEWSWIRE) —

In a strategic move set to redefine the landscape of in-game advertising, Adverty, the leading In-Play ad platform, proudly announces its extended partnership with PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future. This collaboration solidifies PubMatic’s position as Adverty’s preferred partner…

Expanding Opportunities for Brands and Gamers

This partnership between Adverty and PubMatic opens up a world of new possibilities for brands looking to connect with a highly engaged audience of gamers. By leveraging PubMatic’s advanced technology and Adverty’s innovative in-game advertising solutions, advertisers can now deliver seamlessly integrated ads that enhance the gaming experience without disrupting gameplay.

For gamers, this means a more immersive and engaging experience, with ads that are seamlessly integrated into the game environment. No longer will players be subjected to intrusive pop-ups or banner ads that detract from the overall gaming experience. Instead, they will be presented with ads that feel natural and organic, enhancing the realism of the game world.

Impact on Individuals

As a consumer, this partnership means that you can expect to see more relevant and engaging ads while playing your favorite games. These ads will be tailored to your interests and preferences, making them more likely to capture your attention and increase brand awareness. Additionally, by supporting in-game advertising, you are helping to ensure that game developers can continue to create and support the games you love to play.

Global Implications

On a larger scale, this partnership has the potential to revolutionize the advertising industry as a whole. By moving towards more immersive and integrated ad experiences, brands can reach their target audience in a more meaningful way, driving higher engagement and conversion rates. This shift towards in-game advertising also represents a significant step forward in the ongoing evolution of digital marketing, as brands look for new and innovative ways to connect with consumers in an increasingly fragmented media landscape.

Conclusion

The partnership between Adverty and PubMatic marks a significant milestone in the world of in-game advertising, offering exciting new opportunities for brands, gamers, and the advertising industry as a whole. By providing a platform for more immersive and engaging ad experiences, this collaboration is set to redefine the way brands connect with consumers in the digital age.