New feature delivers continuous monitoring and rating of 100+ million web domains, CTV and mobile apps assigning a high, medium, or low MFA risk assessment

Pixalate’s ad supply chain intelligence tool, the Media Ratings Terminal (MRT), now includes MFA risk assessments. This new feature provides continuous monitoring and rating of over 100 million web domains, connected TV (CTV), and mobile apps, assigning them a high, medium, or low MFA risk assessment.

Pixalate Launches “Made For Advertising” (MFA) Detection and Blocking Technology for Websites, Connected TV & Mobile Apps

London, UK, Nov. 21, 2023 (GLOBE NEWSWIRE) – Pixalate, a global intelligence platform and data provider, has announced the launch of its latest feature – the MFA detection and blocking technology for websites, connected TV, and mobile apps. This innovative technology aims to combat fraudulent activity in the digital advertising ecosystem by providing real-time risk assessments for advertisers and publishers.

How will this affect me?

As an advertiser or publisher in the digital advertising industry, the introduction of Pixalate’s MFA detection and blocking technology will have a significant impact on your operations. By providing you with accurate and timely risk assessments for web domains, CTV, and mobile apps, you can make informed decisions about where to place your ads and ensure that your brand is not associated with fraudulent or non-compliant content.

How will this affect the world?

The introduction of MFA detection and blocking technology by Pixalate represents a major step forward in the fight against ad fraud and non-compliance in the digital advertising industry. By continuously monitoring and rating millions of web domains, CTV, and mobile apps, this technology helps to create a safer and more transparent advertising ecosystem for both advertisers and consumers. Ultimately, this will lead to increased trust and confidence in digital advertising, benefiting the industry as a whole.

Conclusion

Pixalate’s launch of the MFA detection and blocking technology is a game-changer for the digital advertising industry. By providing continuous monitoring and risk assessments for web domains, CTV, and mobile apps, this new feature will help combat ad fraud and non-compliance, leading to a more transparent and trustworthy advertising ecosystem. As advertisers and publishers leverage this technology, they can make more informed decisions and protect their brands from being associated with fraudulent activities. Overall, the introduction of MFA detection and blocking technology by Pixalate will have a positive impact on the industry and pave the way for a safer and more reliable digital advertising landscape.